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New online search training courses available on Learning Lab

New online search training courses available on Learning Lab

Learning Lab, Microsoft Advertising’s hub for all things learning, has been updated with new resources to help you grow your Microsoft Advertising knowledge and optimize your campaign success.

The new resources include 13 foundation-level search product and feature courses on topics including UET and conversion tracking, Microsoft Advertising Editor, Google Import, bidding and budgets, and more. The online, on-demand courses are created using a learner-led format that puts you in charge. Rather than listening to a recorded voiceover and continually hitting the “next” button, you can scroll through the course content at your own pace, engage with interactive content, and check out useful how-to links.

We’ve also added three new learning paths to help you organize and focus your learning. Interested in learning more about search or studying to become a Microsoft Advertising Certified Professional (MACP)? Check out the Search Advertising learning path. If you’re interested in learning more about display advertising, use the Microsoft Audience Network (MSAN) learning path. Preparing for the upcoming holiday season? Try the Microsoft Shopping learning path to learn about setting up your merchant store and shopping campaigns.

We’ve also retired a significant number of old Learning Lab courses. This means it’s easier than ever to find the courses you’re looking for.

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