Welcome to the May edition of the Microsoft Advertising product roundup! This past month there’s been a lot happening at Microsoft Advertising: We asked an expert on how digital marketing agencies stay relevant, held a roundtable discussion on e-commerce brands investing in brand, and announced releases like PLA extensions and an expansion into Latin America.
But of course, that’s never the whole story! Let’s move on to what else there is to share this month:
This month’s top story: Elevate your ad campaigns with Microsoft + Roku
As featured in our April 13 post, we’re now connecting the dots between Roku TV streaming ads, Microsoft Audience Ads, and paid and organic search on Bing. If you’re ready to level up your strategy in cross-channel marketing, download our new whitepaper here and learn about the Microsoft + Roku collaboration.
Upload and manage videos for ad campaigns with Asset Library
Have you thought about pressing play? Video Ads are a value tool for driving performance, and now Asset Library supports video assets, making it easier for you to upload and manage videos for your campaigns.
You can directly upload videos into the Asset Library (from local files or via URL links), and use new filters like asset type and video duration. Enhance your ad campaigns with engaging and dynamic video content today!
View of the Asset Library.
Code-free conversions for Smart Campaigns accounts with Multi-platform
Rolling out over the next few weeks, Microsoft Advertising Smart Campaigns accounts with Multi-platform will now have the option to setup code-free conversion goals! Instead of manually adding a code snippet to your site, you can simply select the relevant buttons and have conversion tracking in minutes.
To enable this, check the Enable Microsoft Clarity box in the goal setup workflow. In addition to conversion tracking, you’ll also enable the free Microsoft Clarity insights. With this, you’ll be able to better understand post-click user behavior and engagement on your landing page such as session recordings, instant heatmaps, and a powerful analysis dashboard.
Change history for campaign-level conversions
Over the next few weeks, we’ll also be updating the change history report to include campaign-level conversions to help bring awareness to any changes made and help you troubleshoot as needed. You’ll now be able to see when campaign-level goals are both added and removed from campaigns.
View of the Change history report.
View of changes to campaign-level goals.
Success story with Microsoft Store Ads
Advertisers are loving Microsoft Store Ads, which offer the opportunity to reach consumers searching the Microsoft Store to increase awareness, preference, and engagement. Miracle Games is one such advertiser who used Microsoft Store Ads to connect app developers to audiences with high intent to download. Check out the success story here: Miracle Games reaches high-intent audiences - Microsoft Advertising
Expansion of English language for Shopping Campaigns in 52 new markets
We're also excited to announce the addition of English language when creating a product feed within a Merchant Center in 52 new markets. Customers who are running their Shopping Campaigns in these markets now can drive additional shopper demand for their products.
Enable English as a language when creating a product feed.
Postponing migration efforts for Enhanced CPC on the Microsoft Audience Network
Lastly, we recently announced that we would transition all Audience Ads using Manual cost per click (CPC) to Enhanced CPC (eCPC). These migration efforts will be postponed and a new date for the migration will be announced in the future.
Advertisers using eCPC on the Microsoft Audience Network achieved an 18% reduction in cost per acquisition (CPA) and a 7.5% reduction in CPC.
We recommend giving it a try to elevate your performance on the Microsoft Audience Network today.
That’s all for May—We’ll see you back here on June 6th with another recap. Take care, everyone!
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