Open Perspectives: Building a trusted brand

Building a brand that’s welcomed into people’s lives by earning their trust and upholding their values is a journey every business must navigate. Marketers play a powerful role to articulate these brand and business values. But how does a brand build trust? By Marketing with Purpose.

It’s about building trust and creating shared meaning

Over the course of 12 months, we welcomed 24 guest contributors from 16 brands across the world to inspire and deliver actionable tips on how you can kick-start your Marketing with Purpose strategy today.

To provide you with a reflection of these valuable conversations and insights into the diverse perspectives, we’ve created an insightful and fun infographic that you can find below.

Don’t miss your opportunity to hear from industry leaders, academics, and activists from across the world on building a trusted and purposeful business.

We warmly invite you to download the infographic, to dive into the world of Open Perspectives and to share this content with your network. You can also check out our Open Perspectives blog articles and recorded conversations:

• The power of inclusive marketing
• Is your brand truly inclusive?   
• Accessibility is a responsibility and an opportunity
• Open Perspectives: Our collective journey to an equitable future
• There is no planet B
• Speak up – Brands that take a stand
• How truthful is your brand?   
• Indigenous inclusion and allyship in 2021
• Our industry in action
• Confronting anti-Asian American and Pacific Islander hate with action

If you’d like to find out more about our work on Inclusive Marketing, please download our Marketing with Purpose playbook and earn a LinkedIn badge by completing our Marketing with Purpose Course.