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Shopping Campaigns now available in 7 more European countries

Shopping Campaigns are a great way to show your products to engage with shoppers online, boost traffic to your website, and drive online sales. Product ads enable advertisers to use a rich visual ad format with pricing and other details to effectively market your products on the web.

What's new?

We’re pleased to announce the launch of Microsoft Shopping Campaigns in 7 additional countries in Europe: Austria, Belgium (BE-FR only), Italy, Netherlands, Spain, Sweden and Switzerland. With this launch, Microsoft Shopping Campaigns are now available in 14 countries including the United States, United Kingdom, Australia, Canada, France, Germany, and India, where it was already supported. We understand that many retailers have a pan-European presence, and the expanded availability of Microsoft Shopping Campaigns in these additional markets in Europe should help them reach new audiences and drive incremental conversions.

Map showing countries in Europe where Microsoft Advertising Shopping Campaigns has been launched.

Along with the launch of Shopping Campaigns in these new European markets, we’re launching some new pilots and experiences to support our retailers and provide customers with an excellent retail experience:
  • Local Inventory Ads pilots are launching in these new markets to promote products available in brick-and-mortar stores.
  • Product Ads can appear in Bing Image Search results in all shopping enabled markets.
  • Product Ads decorations can also enhance your ads to increase engagement and provide more valuable information to your shoppers. These decorations include: Free Shipping, Price Drop Alerts, Instalment Pricing, Elite Merchant Badge, Product Ratings, and Merchant Promotions.

Ready to get started?

Learn more about Microsoft Shopping Campaigns, store setup and feed management.

Let us know your thoughts

For any questions or feedback, we encourage you to reach out to your Microsoft Advertising account manager, or send us an email directly at