03 December 2020
3-minute read
Black Friday and Cyber Monday 2020 were expectedly major days for retail sales and searches, but there were unexpected trends that surfaced in our search marketplace. See what we uncovered and learn more about our marketplace growth and hot product categories.
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18 November 2020
2-minute read
In this episode of the Microsoft Advertising Insights series, we are joined by Chloé Jubécourt, PPC Team Leader at Keyade. As a PPC expert with many retail clients, Chloé shares lessons learnt from the first COVID lockdown and how this has impacted the peak festive retail season in 2020.
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17 November 2020
4-minute read
Microsoft Advertising asked online shoppers what their plans are this pandemic festive shopping season. Our research highlighted trends that should be considered when optimising your campaigns. Learn about what we recommend to make this season a success.
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11 November 2020
2-minute read
Living and buying sustainably has gained even more momentum throughout the year, but what role does this play in the consumer’s buying journey?
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03 November 2020
3-minute read
With Cyber Week 2020 just around the corner, now is the time to boost holiday readiness. The first stop for holiday shoppers? Online search. Which means having a paid search strategy is key to driving retail sales.
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