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Microsoft Advertising Blog

POSTS TAGGED WITH "shopping campaigns"

Page 5 of results

Spring into Retail Action

To help advertisers prepare for demand of home and garden products, Microsoft Advertising hosted a digital event ‘Spring into Retail Action’. Keynote speaker Tor Thompson, EMEA Regional Director, shared inspiration for the long term and practical guidance for the short term, following the journey of three audiences; retailer, consumer, and advertiser.

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Performance insights and other key March product updates

Learn about all the exciting new releases and updates from Microsoft Advertising this month, including upgrades to performance insights, Responsive Search Ads and our free website builder. You can also get a peek at other upcoming enhancements.

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Finding the perfect balance between friction and reward

In this episode, we are joined by Richard Hammond, CEO and Co-Founder of Uncrowd and author of ‘Smart Retail’ and ‘Friction/Reward’. Uncrowd is a UK tech start-up focused on understanding, through data, when and why consumers choose one retailer over a rival.

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This week's top UK Retail stories

The festive retail peak has kicked off to a strong start with substantial growth in search volume and engagement across the UK. The two-week period up to and including Cyber Monday saw a +23% yearly growth in clicks, all at lower cost-per-click (CPC) vs 2019.

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Retail sees strong annual growth over U.S. Thanksgiving festive weekend

Black Friday and Cyber Monday 2020 were expectedly major days for retail sales and searches, but there were unexpected trends that surfaced in our search marketplace. See what we uncovered and learn more about our marketplace growth and hot product categories.

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