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Microsoft Advertising Blog

James Murray

EMEA Product Marketing Lead, Microsoft Advertising

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Using automation to free your creativity

Marketing roles are constantly adapting, but one thing that is clear is that the role of a search engine marketing professional no longer resides in manual optimisation of keywords, bids and budgets. The button pushing days are gone.

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Lockdown lessons learnt from Keyade

In this episode of the Microsoft Advertising Insights series, we are joined by Chloé Jubécourt, PPC Team Leader at Keyade. As a PPC expert with many retail clients, Chloé shares lessons learnt from the first COVID lockdown and how this has impacted the peak festive retail season in 2020.

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Microsoft Advertising Insights series #5: eCommerce insights from Wunderman

For this instalment of Microsoft Advertising Insights we are delighted to be joined by Hugh Fletcher, Head of Thought Leadership and Marketing at Wunderman Thompson Commerce to share their insights on e-commerce and consumer behaviour ahead of the festive season.

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Microsoft Audience Network drives Honda’s digital expansion image.

Microsoft Audience Network drives Honda’s digital expansion

The Microsoft Audience Network (MSAN) expands your digital display campaigns, without the need to learn a completely new platform. Using MSAN, Honda increased the brand awareness of their campaigns across social and display channels.

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Trusted Partnership interview series #3: client trust

In this interview we join Phoebe Holford, PPC Account Manager at Mabo to chat about Mabo’s unique approach to building trust with their clients, their staff and the wider community.

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