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Experience new growth possibilities with Microsoft Advertising today >

With Customer Match, use the email addresses your customers have shared with you to reengage with them across the Microsoft Search Network and Microsoft Audience Network.
Target high-value customers using your first-party data.

Why use Customer Match?

  • Boosted performance
    Use your complete user understanding, including offline data, to retarget customers who are more likely to convert.
  • Flexible control over your own data
    You decide how to use your own first-party data—build and modify any number of lists to help you reach your business goals.
  • Streamlined management
    Use your existing segmentation and Customer Match lists by uploading them to your Microsoft Advertising account.
 Start using Customer Match