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Tina Aird

Senior Marketing Manager, Microsoft Advertising


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The world is diverse, so why isn’t your advertising?

Imagine a world where all people are represented accurately from the start to the end of a project, idea or advertisement… It would be a very different world, indeed. Unfortunately, women are still represented in stereotypical and outdated roles, the LGBT community continues to struggle with prejudice and one billion people with disabilities remain unseen to the visible eye. So, isn’t it time to turn the diversity and inclusion conversation from an international discussion to include the advertising industry too?

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The future of voice and visual search

At SMX London we invited a panel of experts, led by Impression’s Laura Hampton, to discuss their thoughts on the future of search. Here, we’ve brought together all of their answers, providing you with one of the most thought-provoking takes on the matter of search evolution and how, in particular, voice and visual search will influence the way you do search marketing in the future.

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panelists on stage at the Culture and Commerce Luncheon hosted by Bing Ads and the Ad Association for Advertising Week Europe

Talent breeds talent, and talent attracts talent

The importance of international talent was the key theme of a joint lunch between Bing and the Advertising Association on Wednesday as part of Advertising Week Europe, which took place in London from 19-22 March. Hosted in the beautiful and renowned surroundings of Fortnum & Mason on London’s Piccadilly, the event attracted the leading names from across Ad Land to discuss how London thrives from the global talent based in the city and how important it is that this pipeline of creativity continues to flow as the UK leaves the EU.

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