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Microsoft Advertising Blog

Tina Aird

Senior Marketing Manager, Microsoft Advertising

BLOG POSTS BY Tina Aird

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Watch: Reimagining Retail - Sustainability.

Living and buying sustainably has gained even more momentum throughout the year, but what role does this play in the consumer’s buying journey?

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Get Retail Ready image.

Get Retail Ready: Merkle, Mediacom and Stellar Search shows you how

The countdown to the festive shopping season is truly underway. Microsoft Advertising wants to make it simple for advertisers to dial up their online search advertising this year.

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A store owner proudly displays a patterned blue saree for sale in his market stall in Agra, India.

Announcement: Launch of Microsoft Advertising UK retail hub

The retail sector has been facing a lot of volatility during the coronavirus pandemic. The digital transformation of retailers has accelerated, and an increasing number of consumers are shopping online. 

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What is the new normal in travel?

Recent lockdowns across the world have imposed restrictions on closing travel and personal mobility. These key findings provide a useful checklist for advertisers to connect to these consumers as they continue to use search to secure travel plans.

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COVID-19: EMEA insights and advertising tips – July 2

Understanding European consumer sentiment provides deeper insight into your target customers. Our series continues with this week’s key trends on: consumers are back in the market for cars, pet insurance searches rocket in the UK, brand and generic search term evolution in travel worldwide, deals and cost changes brand behaviours and finally a finance rebound analysis.

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