11 November 2020
2-minute read
Living and buying sustainably has gained even more momentum throughout the year, but what role does this play in the consumer’s buying journey?
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05 October 2020
2-minute read
The countdown to the festive shopping season is truly underway. Microsoft Advertising wants to make it simple for advertisers to dial up their online search advertising this year.
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17 August 2020
2-minute read
The retail sector has been facing a lot of volatility during the coronavirus pandemic. The digital transformation of retailers has accelerated, and an increasing number of consumers are shopping online.
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17 July 2020
2-minute read
Recent lockdowns across the world have imposed restrictions on closing travel and personal mobility. These key findings provide a useful checklist for advertisers to connect to these consumers as they continue to use search to secure travel plans.
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02 July 2020
3-minute read
Understanding European consumer sentiment provides deeper insight into your target customers. Our series continues with this week’s key trends on: consumers are back in the market for cars, pet insurance searches rocket in the UK, brand and generic search term evolution in travel worldwide, deals and cost changes brand behaviours and finally a finance rebound analysis.
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