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The Download, Episode 8: Retail is back

In this episode of The Download, we’ll share insights on the return of Retail. We’ll look at retail trends in the post-pandemic world, have a conversation with author Jonah Berger, and check in with the Inclusive Marketing Lab.

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Brand building: The importance of a sustainable future

A shift is happening with consumers: they’re paying more attention to the sustainability practices of brands, and brand adaptation is essential. Microsoft Advertising Insights can help, with insights on the retail, travel, and automotive industries.

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Microsoft Advertising at DES 2021

One of the first hybrid events in the digital marketing industry, The Digital Enterprise Show (DES) 2021, took place in Madrid this month. Microsoft Advertising explored the topic Marketing with Purpose and how to create brand experiences that generate trust in the consumer.

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The Download, Episode 7: Travel, travel and more travel

In this episode of The Download, we’ll share insights on the topic of travel. We’ll talk to a young traveler who has visited all 177 countries in the world. We’ll unravel the future of travelling; plus, a product pop-up you won’t want to miss.

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Using automation to free your creativity

Marketing roles are constantly adapting, but one thing that is clear is that the role of a search engine marketing professional no longer resides in manual optimisation of keywords, bids and budgets. The button pushing days are gone.

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