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New Voice Research UK 2019

New research shows that marketers aren’t listening to voice

New 2019 research from Microsoft Bing examines how pervasive voice search actually is, and the potential opportunity for marketers and advertisers. The research showed marketers aren’t yet considering voice search when it comes to planning their strategies – but this could be set to change in the future. On average, just two per cent of the marketing budget is currently allocated to voice search, but one in six respondents say they expect this to increase in the next 12 months, as marketers look to seize the opportunities it presents. This is a strong indicator of marketers becoming more awake to the untapped potential voice search possesses, and a sign that there could be great strides made by those who are ‘early adopters’ when it comes to voice.

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