11 January 2021
Since lockdowns have occurred around the world due to COVID-19, people are streaming more content. Advertisers have an opportunity to capitalise on this shift in consumer behaviour, but they need to know how users are searching to achieve the most success.
22 December 2020
The richness and power of high-quality, permissioned first-party intent data has never been more important. Microsoft Audience Network helps reach consumers in the upper funnel and move them quickly to conversion, causing meaningful lift in Search results.
21 December 2020
As an industry, we have a responsibility to build trust with consumers and support a more inclusive future. In the Open Perspectives virtual events from Microsoft Advertising, we discuss our collective journey to an equitable future.
18 December 2020
Search engine marketing has become increasingly important as consumers have shifted more toward online shopping. Retailers need to understand their customers’ purchase decision journey to drive sales. Search and native advertising can help.
17 December 2020
In this episode of The Download, we’ll explore Intent Lab, a joint research project with Performics. We‘ll review unexpected trends that might be here to stay, and we’ll also noodle on the intersection of tech and wellness with guests from Natura and Headspace.