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Create your first ad campaign in minutes

If you’re new to online advertising and looking for a way to reach potential customers searching for what your business offers, then Smart Campaigns is the best place to start. Drive more phone calls to your business, visits to your store, or traffic to your website by connecting with users across Microsoft Advertising.

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Snapshot of the ad campaign metrics platform.

See how easy it is to get started

1. Identify your advertising goal


Selecting your primary goal helps our AI craft effective ads for you while making sure that your campaign settings are optimized for success.

View of the options for choosing advertising goals.
View of the location targeting feature.

2. Choose where to advertise


With our location targeting options, you decide where users must be located to see your ads. Target unlimited locations in a 40-mile radius to show your business to the right audience.

3. Select keyword themes


Keywords are words or phrases that relate directly to your business. When you set up keyword themes, you’re helping us match your ads to what potential customers are searching online. Use our suggestions or edit and customize them as needed.

View of the keyword themes options and platform.
View of the ad creation platform.

4. Create smart ads


Create the text ads you would like to show in search results pages. With the business information you provide, you’ll unleash the power of AI that’ll help build optimized ads in the future, targeting the customers you want.

5. Determine a budget and go live


Your budget tells us how much you want to spend per day on your ad campaign. Use the recommended budget for your campaign or set it yourself.

View of the budgeting system.

Munson Guitars reaches new customers with Smart Campaigns

Learn how a system can help set up multiple ads with minimal work and how the simplicity of Smart Campaigns allowed Munson Guitars easy advertising on the Microsoft Search Network.


Get a free consultation

Whether you’re new to Microsoft Advertising or an existing customer, our experts are available to help you create a successful Smart Campaign.

Schedule a free consultation

Let’s get your first ad campaign created

Get started

Frequently asked questions


Visit our Help site to learn more about Smart Campaigns.

Can I edit my advertising goals after starting a campaign?

No. After selecting your advertising goals at the beginning of the campaign, you won’t be able to edit them.

What type of customers should sign up using Smart Campaigns? What type of customers should sign up in “expert” mode?

Customers should use Smart Campaigns to sign up if they:

  • Are new to online advertising
  • Do not have a lot of time on their hands
  • Do not intend on using advanced ad features
  • Are direct advertisers

Customers should sign up in “expert” mode if they:

  • Are experienced with online advertising
  • Intend to use advanced ad features
  • Are agencies or large direct advertisers with complex business models