Target audience and customer engagement solutions

Connect to the customers that matter most to you with Microsoft Advertising audience targeting tools. See stronger engagement and returns by focusing your marketing on the customers most likely to convert.

Universal Event Tracking

Follow customer journeys on your site to track conversion goals and target audiences.

Remarketing

Reconnect with visitors that leave your site or abandon a shopping cart.

Custom Combination Lists

Combine your existing audience lists to enhance your targeting strategy.

Similar Audiences

Drive conversions by finding new prospects similar to your best customers.

Product Audiences

Leverage audience targeting made specifically for shopping campaigns.

Customer Match

Target high-value customers using your first-party data.

Location targeting

Advertise where your best customers are by serving ads to strategically important places.

Device targeting

Reach customers on the devices that work best for your business.

Custom Audiences

Use your own data to target customers. Focus on audience segments that perform best.