POSTS TAGGED WITH "shopping campaigns"

Seasons of change spark seasons of search

12 March 2021

5-minute read

Linda Shi

Insights Tips

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Learn why you should use Life Moments as a framework to design campaigns that resonate with seasonal searchers. We highlight three examples of these seasons of change: home improvement and relocation, celebrating loved ones, and preparing for a baby.

To help advertisers prepare for demand of home and garden products, Microsoft Advertising hosted a digital event ‘Spring into Retail Action’. Keynote speaker Tor Thompson, EMEA Regional Director, shared inspiration for the long term and practical guidance for the short term, following the journey of three audiences; retailer, consumer, and advertiser.

Learn about all the exciting new releases and updates from Microsoft Advertising this month, including upgrades to performance insights, Responsive Search Ads and our free website builder. You can also get a peek at other upcoming enhancements.

In this episode, we are joined by Richard Hammond, CEO and Co-Founder of Uncrowd and author of ‘Smart Retail’ and ‘Friction/Reward’. Uncrowd is a UK tech start-up focused on understanding, through data, when and why consumers choose one retailer over a rival.

The festive retail peak has kicked off to a strong start with substantial growth in search volume and engagement across the UK. The two-week period up to and including Cyber Monday saw a +23% yearly growth in clicks, all at lower cost-per-click (CPC) vs 2019.