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The Bing Network audience

The Bing Network is a part of your customers' lives, powering the devices, apps and sites they use every day and meeting them in the moments that matter most. Find out more about the Bing Network audience in the U.K. and how users are searching from their desktop computers below.

Make your ads stand out with expanded Dynamic Search Ads

  23 July 2019

Microsoft Advertising brings you powerful new ways to make your ads stand out: Dynamic Search Ads (DSA) now include support for an additional description field and longer dynamically generated ad titles.

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Experiments: Test your campaign changes with confidence

  22 July 2019

How can you make sure that you’re making the right decisions for your campaigns without wasting precious time and resources? Learn how you can now run A/B tests in Microsoft Advertising, using experiments.

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‘Retailtainment’: Welcome to the future of shopping

  19 July 2019

As the retail industry undergoes a dramatic transformation – one which fuses shopping and entertainment under one roof – the focus is shifting to providing a fun, immersive and highly-personalised customer-first experience. Dubbed ‘retailtainment’, the new trend is a direct result of Millennial shopping habits and a new breed of shoppers who no longer merely look to purchase products, but expect an all-round unique and memorable in-store experience.

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If [businesses] are looking at any kind of win, any kind of incrementality when it comes to clicks and additional conversions, I would definitely suggest Microsoft Audience Ads.

— Steven Sun, senior paid search manager, Overstock

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