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The Microsoft Search Network audience

The Microsoft Search Network is a part of your customers' lives, powering the devices, apps and sites they use every day and meeting them in the moments that matter most. Find out more about the Microsoft Search Network audience in the U.K. and how users are searching from their desktop computers below.

Sweden Search Summit: The new search industry event

  22 October 2019

Microsoft Advertising and IAB Sweden are proud to be launching the Sweden Search Summit this November, with a special focus on the international professional community and tailored towards those who work in the Swedish search advertising industry.

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Goodbye funnel, hello flywheel

  21 October 2019

The rapid pace of digital disruption has upended marketing strategies. Learn why the traditional marketing funnel is losing relevancy and let us introduce you to a modern marketing model that is helping brands thrive in the digital era: the flywheel.

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Five marketing lessons from the genius that is Liam Gallagher

  18 October 2019

Liam Gallagher’s marketing genius is a perfect example of how to apply old-school craft and creativity in a world of social media, AI, constant scrutiny and radical transparency. It shows how modern marketing works best as a balancing act between the old and the new.

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If [businesses] are looking at any kind of win, any kind of incrementality when it comes to clicks and additional conversions, I would definitely suggest Microsoft Audience Ads.

— Steven Sun, senior paid search manager, Overstock

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