Microsoft Display and Native ads

Your ads may appear across Microsoft consumer properties such as Microsoft Edge, Outlook, Bing, Microsoft Casual Games, and other Microsoft experiences. They may also appear on high-quality publisher partner sites.

Display ads are visual ads that usually stand out as image-based placements. Native ads are designed to match the look and feel of the surrounding content, such as a news feed, article page, inbox, or content recommendation area. Both can help you reach people outside of search results.

Display and Native ads are useful for advertisers who want to build awareness, reach new customers, bring people back to their site, or drive leads and sales. They are a good fit when you want to reach people before, during, or after they search.

No. Businesses of many sizes can use Display and Native ads. You choose your budget, audience, targeting, creative assets, and performance goals. This gives smaller advertisers a way to test visual advertising without needing a large traditional media buy.

Yes, strong images are important for Display and Native ads. You can add headlines, descriptions, images, logos, and final URLs. Microsoft Advertising can then combine eligible assets into ad formats that fit different placements.

Yes. Microsoft Advertising can use AI to recommend and combine creative assets, such as headlines, descriptions, and images. This helps your ads adapt to different placements and may improve performance over time.

You can target people using signals such as location, age, gender, audiences, company, industry, and job function. Microsoft Advertising can also use intent signals and Microsoft audience intelligence to help connect your ads with people more likely to be interested.

They do not work the same way as Search ads. Search ads are mainly triggered by search queries and keywords. Display and Native ads focus more on audiences, intent signals, placements, and creative assets, although search behavior and intent can still help inform relevance.

Yes. You can use audience targeting to reconnect with people who have already interacted with your business, such as visiting your website. For best results, set up conversion tracking and audience lists before you launch.

Search ads help you reach people when they actively search. Display and Native ads help you stay visible as people browse and explore content. Used together, they can support a fuller customer journey, from awareness to consideration to conversion.

Yes. In some cases, Microsoft Advertising can extend search creative into native placements by using available assets such as ad titles, text, URLs, and image extensions. This can help expand reach while keeping the ad experience relevant to the placement.

Yes. Google Import can help transfer eligible Display and Native campaign elements into Microsoft Advertising. This can include campaign structure, audience targeting settings, and creative assets, helping you launch faster instead of rebuilding everything from scratch.

Review every imported campaign before launch or shortly after activation. Check budgets, bids, targeting, creative assets, final URLs, conversion tracking, audience lists, and any import warnings. Imports save time, but they still need quality assurance.

Use conversion tracking to measure the actions that matter to your business, such as purchases, form fills, calls, downloads, or sign-ups. You can also review performance by audience, placement, creative asset, device, and other reporting dimensions.

You can review reporting to see where ads serve and use available targeting, exclusions, and brand safety settings to manage where your ads appear. Advertisers should check placement performance regularly and refine campaigns based on business goals.

Yes. Microsoft Advertising supports verification through Integral Ad Science for advertisers who use IAS reporting. This can help measure viewability, invalid traffic, brand safety, and brand suitability.

Use clear images, concise headlines, strong descriptions, and landing pages that match the ad message. Test multiple creative assets so Microsoft Advertising has more combinations to optimize. Avoid overly busy images, vague messaging, or landing pages that do not match the offer.

Advanced advertisers should combine strong conversion tracking, clear audience strategy, high-quality creative, remarketing, automated bidding, placement reporting, and regular creative testing. Use Google Import to speed up setup, but tailor campaigns for Microsoft Advertising instead of treating them as a direct copy of another platform.