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As the retail industry undergoes a dramatic transformation – one which fuses shopping and entertainment under one roof – the focus is shifting to providing a fun, immersive and highly-personalised customer-first experience. Dubbed ‘retailtainment’, the new trend is a direct result of Millennial shopping habits and a new breed of shoppers who no longer merely look to purchase products, but expect an all-round unique and memorable in-store experience.
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The Regional Bing Partner Awards (now to be called the Microsoft Advertising Partner Awards) were held in Amsterdam last February. In ‘Dialogues for Change,' featuring a diverse group of speakers, a panel explored how companies can utilise creative talents from diverse backgrounds in order to create innovative work and ultimately drive more business.
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Microsoft teamed up with Advertiser Perceptions to glean insights from marketers and advertising agencies immersed in the quest for data-driven marketing excellence. Learn how to successfully utilize data and what defines the marketers who do it best.
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When it comes to digital marketing, change is the only constant, making it hard for today’s marketers to decipher fact from fiction. Dig into the data and take a closer look at 3 common myths affecting the decisions that we as marketers make every day.
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Reaching customers with the right message at the right time is essential in helping you maximise your advertising dollars. Ad customizers help you reduce setup time and improve ad quality by creating hundreds of ad variations with just one ad copy.
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