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Microsoft Advertising Blog

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A snapshot into savings

2020 was a year no one was expecting. Consumer lived experiences in 2020 have impacted behaviours towards savings, investments, and individual savings account (ISAs). Senior Analytical Lead, Phil Jones and Client Solutions Director, Tracey Pilon explore these changing behaviours to help UK advertisers prepare for the new tax year.

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Downstream performance impact of Microsoft Audience Network ads

Microsoft Audience Ads (native ads) drive lifts in awareness, consideration, and conversion for advertisers across vertical industries. Read our research and recommendations that can improve your advertising performance.

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What is native advertising?

Learn what native advertising from Microsoft Advertising is all about, and how it can boost your business. Get up to speed on the different types of native advertisements and their many benefits.

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A parent and child sitting on a couch smiling while they look at a tablet screen.

Ethical advertising: Protect your brand and customer trust

Ethical advertising is extremely important. People want and expect truth and responsibility in advertising. There are many ethical issues facing advertisers today that can jeopardize your brand reputation if you aren't following some guiding principles.

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