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Microsoft teamed up with Advertiser Perceptions to glean insights from marketers and advertising agencies immersed in the quest for data-driven marketing excellence. Learn how to successfully utilize data and what defines the marketers who do it best.
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When it comes to digital marketing, change is the only constant, making it hard for today’s marketers to decipher fact from fiction. Dig into the data and take a closer look at 3 common myths affecting the decisions that we as marketers make every day.
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Reaching customers with the right message at the right time is essential in helping you maximise your advertising dollars. Ad customizers help you reduce setup time and improve ad quality by creating hundreds of ad variations with just one ad copy.
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Learn about new prominence metrics (formerly known as share of voice) now offered in Microsoft Advertising. These useful metrics provide clearer insight on where your ads appear on search result pages and help you to better optimise your performance.
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While voice-initiated search currently makes up about 20 percent of mobile queries – most of which include directions, locations, news and weather – research shows that it’s a technology set to skyrocket over the next five years, ultimately becoming as normal as sending a text message.
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