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A woman looking at a clothes rack while holding a tablet

‘Retailtainment’: Welcome to the future of shopping

As the retail industry undergoes a dramatic transformation – one which fuses shopping and entertainment under one roof – the focus is shifting to providing a fun, immersive and highly-personalised customer-first experience. Dubbed ‘retailtainment’, the new trend is a direct result of Millennial shopping habits and a new breed of shoppers who no longer merely look to purchase products, but expect an all-round unique and memorable in-store experience.

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