You run your business. We’ll help you find your customers. LEARN MORE & SIGN UP >
How do you choose the best keywords? How much should you bid on them? The Microsoft Advertising Keyword Planner can help you conduct keyword research and identify the most effective ad groups and keywords to boost your campaign performance.
Find powerful new keywords.
Choose keywords confidently. Suggestions come from rich insights based on historical trends and marketplace competition.
Set bids just how you like them.
Experiment with different bids and budget levels until you're happy with the estimated traffic volume and keyword performance.
Choose wide or narrow locations.
Keyword targeting settings help you simulate a narrow or wide campaign area — cities, metro areas, DMAs, states or provinces and nations.
Plan cross-border campaigns.
Research campaigns aimed at the U.S., Canada, United Kingdom, France, Germany and Australia to find keywords in English, German or French.
Tailor results with filtering of historical statistics, inclusion or exclusion of phrases, and dedupe keywords already in use.
Use the Keyword Planner tool at no cost.
It’s free to use this powerful keyword research tool.
Begin using the Microsoft Advertising Keyword Planner tool now to research and plan your campaigns. Then, when you're ready, a Microsoft Advertising expert is available to help you do more with your keywords and copy to boost your ad performance. The advice is free, and the appointment is quick and easy to set up.
Go to Keyword Planner
Get the latest product news, trends and insights delivered to your inbox.
I would like to receive Microsoft Advertising Insider. Privacy Statement.