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Microsoft Advertising policies help advertisers learn what makes a great ad, as well as what is and isn’t allowed in them. We review ads and keywords based on these requirements to provide you and your customers with a great experience on our advertising network. You are required to comply with all Microsoft Advertising policies. Please use the following policies to help your ads get approved quickly and to help avoid any resulting consequences or delays. We reserve the right to reject or remove any ad, at our sole discretion and at any time.
For additional marketing regulations in the United Kingdom, please see the CAP Code, which is administered by the Advertising Standards Authority.

See the change log for information on updates that have been made to Microsoft Advertising policies.
 

Binding Arbitration Agreement and Class action waiver

If your principal place of business is in the United States, the Class action waiver and binding arbitration agreement applies to your participation in Microsoft Advertising.