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Microsoft Advertising Blog

Bertram Welink

UK Marketing Lead, Microsoft Advertising

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BLOG POSTS BY Bertram Welink

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Group of people working on tablets around a table.

What’s your superhero strategy: Branded or generic keywords?

Did you ever notice that the most successful superheroes always work as a team? There’s no difference with search advertising. Learn to leverage generic keywords and the Microsoft Audience Network.

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Two kids outdoors photograph a butterfly with their tablet.

It’s spring! ‘Hit refresh’ in your Home & Garden campaigns

Microsoft Advertising has lots of insights, product opportunities, and best practices for the Home & Garden sector. Read the highlights here and see our Spring into Retail Action virtual event, available to view on-demand now for the UK and Germany.

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Spring into Retail Action

To help advertisers prepare for demand of home and garden products, Microsoft Advertising hosted a digital event ‘Spring into Retail Action’. Keynote speaker Tor Thompson, EMEA Regional Director, shared inspiration for the long term and practical guidance for the short term, following the journey of three audiences; retailer, consumer, and advertiser.

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Retail expert Ken Hughes holding mask titled 'The Captive Economy'.

How to succeed in the captive economy with international retail expert Ken Hughes?

With the festive season just around the corner, advertisers are looking for ways to connect with their clients. But with new lockdowns in Europe and changed consumer behaviours, it’s hard to predict what this period will look like exactly. International shopping behaviouralist by profession, Ken Hughes shares his thoughts and insights in the below interview.

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Search Automation Whitepaper 2020.

Supporting marketers in automated search strategies

Search automation is evolving at lightning speed and to help search specialists and marketers in getting more successful campaigns, DDMA and IAB Netherlands published a new ‘Search Automation’ whitepaper in partnership with Microsoft, Google, SDIM and iProspect.

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