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Microsoft Advertising Blog

Bertram Welink

Senior Northern Europe Marketing Lead, Microsoft Advertising

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BLOG POSTS BY Bertram Welink

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Spring into Retail Action

To help advertisers prepare for demand of home and garden products, Microsoft Advertising hosted a digital event ‘Spring into Retail Action’. Keynote speaker Tor Thompson, EMEA Regional Director, shared inspiration for the long term and practical guidance for the short term, following the journey of three audiences; retailer, consumer, and advertiser.

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Retail expert Ken Hughes holding mask titled 'The Captive Economy'.

How to succeed in the captive economy with international retail expert Ken Hughes?

With the festive season just around the corner, advertisers are looking for ways to connect with their clients. But with new lockdowns in Europe and changed consumer behaviours, it’s hard to predict what this period will look like exactly. International shopping behaviouralist by profession, Ken Hughes shares his thoughts and insights in the below interview.

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Search Automation Whitepaper 2020.

Supporting marketers in automated search strategies

Search automation is evolving at lightning speed and to help search specialists and marketers in getting more successful campaigns, DDMA and IAB Netherlands published a new ‘Search Automation’ whitepaper in partnership with Microsoft, Google, SDIM and iProspect.

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Microsoft Advertising is launching the new event called Sweden Search Summit

Sweden Search Summit: The new search industry event

Microsoft Advertising and IAB Sweden are proud to be launching the Sweden Search Summit this November, with a special focus on the international professional community and tailored towards those who work in the Swedish search advertising industry.

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Shopping Campaigns available in the Netherlands

Shopping Campaigns available in the Netherlands

Great news for Dutch retailers, as Microsoft Shopping Campaigns are now testing in the Netherlands with an open beta. As of Monday 10th June, the feature is available to hand raisers who want to run shopping campaigns in the Netherlands. Microsoft Advertising clients can work with their Account Managers to get started.

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