08 December 2022
2-minute read
Did you ever notice that the most successful superheroes always work as a team? There’s no difference with search advertising. Learn to leverage generic keywords and the Microsoft Audience Network.
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07 April 2022
2-minute read
Microsoft Advertising has lots of insights, product opportunities, and best practices for the Home & Garden sector. Read the highlights here and see our Spring into Retail Action virtual event, available to view on-demand now for the UK and Germany.
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09 March 2021
5-minute read
To help advertisers prepare for demand of home and garden products, Microsoft Advertising hosted a digital event ‘Spring into Retail Action’. Keynote speaker Tor Thompson, EMEA Regional Director, shared inspiration for the long term and practical guidance for the short term, following the journey of three audiences; retailer, consumer, and advertiser.
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23 November 2020
5-minute read
With the festive season just around the corner, advertisers are looking for ways to connect with their clients. But with new lockdowns in Europe and changed consumer behaviours, it’s hard to predict what this period will look like exactly. International shopping behaviouralist by profession, Ken Hughes shares his thoughts and insights in the below interview.
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16 September 2020
2-minute read
Search automation is evolving at lightning speed and to help search specialists and marketers in getting more successful campaigns, DDMA and IAB Netherlands published a new ‘Search Automation’ whitepaper in partnership with Microsoft, Google, SDIM and iProspect.
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