23 November 2020
With the festive season just around the corner, advertisers are looking for ways to connect with their clients. But with new lockdowns in Europe and changed consumer behaviours, it’s hard to predict what this period will look like exactly. International shopping behaviouralist by profession, Ken Hughes shares his thoughts and insights in the below interview.
16 September 2020
Search automation is evolving at lightning speed and to help search specialists and marketers in getting more successful campaigns, DDMA and IAB Netherlands published a new ‘Search Automation’ whitepaper in partnership with Microsoft, Google, SDIM and iProspect.
22 October 2019
Microsoft Advertising and IAB Sweden are proud to be launching the Sweden Search Summit this November, with a special focus on the international professional community and tailored towards those who work in the Swedish search advertising industry.
22 June 2019
Great news for Dutch retailers, as Microsoft Shopping Campaigns are now testing in the Netherlands with an open beta. As of Monday 10th June, the feature is available to hand raisers who want to run shopping campaigns in the Netherlands. Microsoft Advertising clients can work with their Account Managers to get started.
29 May 2019
On May 21st and 22nd, Microsoft Advertising hosted close to 50 senior executives, both partners and advertisers, at Microsoft’s headquarters in Paris. Those in attendance discovered new insights into modern marketing, artificial intelligence, Microsoft Advertising and inclusive marketing, as well as had the opportunity to connect directly with the Microsoft Advertising leadership team.