Skip to main content

Download the Marketing with Purpose playbook to get actionable tactics to start your inclusive advertising journey today


Bertram Welink

Senior Northern Europe Marketing Lead, Microsoft Advertising

  • Follow Bertram:

BLOG POSTS BY Bertram Welink

Page 1 of results

Search Automation Whitepaper 2020.

Supporting marketers in automated search strategies

Search automation is evolving at lightning speed and to help search specialists and marketers in getting more successful campaigns, DDMA and IAB Netherlands published a new ‘Search Automation’ whitepaper in partnership with Microsoft, Google, SDIM and iProspect.

Read more
Microsoft Advertising is launching the new event called Sweden Search Summit

Sweden Search Summit: The new search industry event

Microsoft Advertising and IAB Sweden are proud to be launching the Sweden Search Summit this November, with a special focus on the international professional community and tailored towards those who work in the Swedish search advertising industry.

Read more
Shopping Campaigns available in the Netherlands

Shopping Campaigns available in the Netherlands

Great news for Dutch retailers, as Microsoft Shopping Campaigns are now testing in the Netherlands with an open beta. As of Monday 10th June, the feature is available to hand raisers who want to run shopping campaigns in the Netherlands. Microsoft Advertising clients can work with their Account Managers to get started.

Read more

Building stronger relationships at the Microsoft Advertising Forum

On May 21st and 22nd, Microsoft Advertising hosted close to 50 senior executives, both partners and advertisers, at Microsoft’s headquarters in Paris. Those in attendance discovered new insights into modern marketing, artificial intelligence, Microsoft Advertising and inclusive marketing, as well as had the opportunity to connect directly with the Microsoft Advertising leadership team.

Read more

How Friends of Search befriended Bing Ads

Friends of Search – one of the leading European search events – marked its 4th anniversary this year. Like previous years, the event in the Netherlands managed to get a variety of international speakers on stage and sold out in no time, after selling 575 tickets. Contrary to previous years, there was a lot more attention for Bing Ads.

Read more