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Bertram Welink

Senior Northern Europe Marketing Lead, Microsoft Advertising

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Building stronger relationships at the Microsoft Advertising Forum

On May 21st and 22nd, Microsoft Advertising hosted close to 50 senior executives, both partners and advertisers, at Microsoft’s headquarters in Paris. Those in attendance discovered new insights into modern marketing, artificial intelligence, Microsoft Advertising and inclusive marketing, as well as had the opportunity to connect directly with the Microsoft Advertising leadership team.

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How Friends of Search befriended Bing Ads

Friends of Search – one of the leading European search events – marked its 4th anniversary this year. Like previous years, the event in the Netherlands managed to get a variety of international speakers on stage and sold out in no time, after selling 575 tickets. Contrary to previous years, there was a lot more attention for Bing Ads.

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