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Microsoft Advertising Blog

Barry Murray

Analytical Lead, Microsoft Advertising

BLOG POSTS BY Barry Murray

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Quarter 4 (Q4) on Microsoft Advertising: Reach your audiences efficiently and effectively this festive season

Quarter 4 (Q4) is a dominant time of spending for advertisers who are trying to maximise sales during the festive season. Stakes are high and Microsoft Advertising solutions can help them convert their audiences efficiently. Learn what to do and consider for shoppers in the retail, travel, and technology industry verticals.

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Brand building: The importance of a sustainable future

A shift is happening with consumers: they’re paying more attention to the sustainability practices of brands, and brand adaptation is essential. Microsoft Advertising Insights can help, with insights on the retail, travel, and automotive industries.

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This week's top UK Retail stories

The festive retail peak has kicked off to a strong start with substantial growth in search volume and engagement across the UK. The two-week period up to and including Cyber Monday saw a +23% yearly growth in clicks, all at lower cost-per-click (CPC) vs 2019.

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