DMEXCO 2019 Trusted Partnership Interview Series: Reprise

As part of the Trusted Partnership Interview Series at DMEXCO 2019, keynote speaker and author Jon Burkhart talked to Charlie Davison (Head of Strategic Capabilities & Product EMEA) from Reprise and Ravi Theja Yada (Senior Program Manager) from Microsoft about what makes visual search the perfect partner for ecommerce.  
 
Davison said, “Not so long ago, 10 years ago, we would only buy stuff if we’d gone in [store] and physically checked it out, had a really good look at it, spoken to an assistant and maybe got their point of view. What visual search does is it helps to provide clarity around products and helps you to investigate products from every different angle. You can pinch and zoom using some of the Microsoft products and get a really good feel for exactly what you’re buying and get more context and content around that product. It helps to enable bigger purchases online.”
 
Watch the full interview with Charlie Davison from Reprise and Ravi Theja Yada from Microsoft below.