What brands need to know about cross-platform gaming

Why this guide?

Gaming isn’t confined to one platform or one type of player. It’s a daily, immersive activity experienced across mobile, console, and PC—each offering distinct moments of engagement. To better understand how and where players engage across these platforms, our team conducted two quantitative studies among 3,000 adults in the United States who regularly consume digital media.

This report explores gaming’s evolving role in consumers' everyday lives and reveals how cross-platform behavior creates scalable, high-value opportunities for brands. It offers platform-specific insights into how players engage throughout the day, how gaming intersects with other media, and what players expect from advertising in these environments.

What you’ll learn:

• How and when players move fluidly between mobile, console, and PC and what each platform means for brand strategy
• Why gaming occurs throughout the day, offering different engagement contexts and ad opportunities
• What players prefer when it comes to advertising in games—such as optin formats, shorter ads and nondisruptive experiences
• How to align creative, format and media strategy to the right platform and moment