Gaming audiences are back-to-school power shoppers

Why this guide?

As families prepare for the school year, gaming audiences are already ahead of the curve—researching, shopping, and influencing purchase decisions across channels. This infographic reveals how players, particularly those engaging with King games, are not only key retail decision-makers but also budget-flexible, ad-receptive, and increasingly mobile-first.

Explore the trends shaping player shopping behaviors and discover how brands can effectively engage this high-intent audience during one of retail’s most competitive seasons.

What you’ll learn:

• How gaming audiences approach back-to-school shopping and what drives their purchase decisions
• When players start planning and buying, and how that timing differs from general shoppers
• How brands can use gaming to reach high-intent shoppers early in the season