Blog post
Aleph represents Microsoft Advertising in Belgium and Switzerland
Aleph unlocks new potential across search, audience, and shopping products, and represents Microsoft Advertising in two additional European markets.
Under the agreement, which is effective from April 2024, advertisers and agencies in Belgium and Switzerland can leverage the expertise of Aleph's experts to execute effective advertising campaigns in Microsoft Advertising's search and audience ecosystem, enabling advertisers and agencies to fully engage with the Microsoft Advertising Platform, reaching a unique, growing audience of over a billion individuals across Windows, Bing, Copilot, Xbox, Outlook, Microsoft Start, and a third-party publisher network.
To create growth opportunities for advertisers and agencies, Aleph employs a dedicated Microsoft-specific sales and service team in Belgium and Switzerland to provide clients with tailored solutions for media planning, audience strategy and effective campaign optimization.
Microsoft Advertising is pleased to announce this sales and marketing collaboration with Aleph. Microsoft Advertising will benefit from Aleph's exceptional on-the-ground expertise, enabling advertisers and agencies to fully utilize the capabilities of the Microsoft Advertising platform, to reach our unique, growing audience of over one billion people across multi-channel touchpoints and critical moments in the customer decision journey
— said Mark Richardson, Regional Vice President for Europe, Middle East, Africa and Latin America at Microsoft Advertising.
We are excited to work with Microsoft Advertising to enable our clients to create impactful campaigns across Microsoft's strong product portfolio and benefit from Microsoft’s investments in innovations such as generative AI
— said Ignacio Vidaguren, Partner and COO at Aleph.
Increase your reach with Microsoft Advertising and Aleph in Belgium and Switzerland.
This agreement builds on an existing and successful relationship in Latin America and in CEE & other markets.
Microsoft Advertising connects more than one billion people at key moments in their work and leisure lives. With over 15 billion monthly searches, Microsoft Advertising with Windows accounts for nearly 660 million monthly PC searches in 187 markets worldwide. In Europe, there are approximately 3.1 billion searches per month, initiated by 170 million PC users. In Switzerland and Belgium, you can reach immediately more than 30% of the total population with Microsoft Advertising in each country.(Source: Global Web Index (Q3 22-Q2 23).)
