Microsoft Advertising case studies
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Lenovo sets the pace for AI-led search and shopping with a 106% increase in ROAS
Lenovo boosted performance with AI‑driven campaigns, increasing ROAS by 106% and driving higher‑quality traffic across search and shopping.
Superhuman rewrites its approach, earning 778% ROAS with Microsoft Store Ads
Superhuman achieved 778% ROAS with Microsoft Store Ads, turning high-intent searches into installs, stronger retention, and long-term value.
Akbank charges ahead to 12% more credit card sales with high-intent audiences
Akbank grew credit card sales by 12% and cut costs by 82% using Microsoft Audience ads to reach new, high-intent customers.
The sweet spot: Where Hershey's becomes part of play
Hershey’s Holiday Bells enters Candy Crush Saga with Rewarded Portal driving 2X+ lifts in recall, consideration, and purchase intent.
JD Sports enters its next growth phase with an AI-ready strategy after clicks jump 747%
See how JD Sports future-proofed for AI-driven discovery, delivering 747% click growth with Performance Max, broad match, and automated bidding.
LOOKFANTASTIC turns beauty trends into cart conversions
LOOKFANTASTIC drove a 2.7x conversion lift by turning early inspiration into sales with a full‑funnel Microsoft Advertising strategy.
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