Blog post
On the Croissette: Microsoft at Cannes 2024
Join us for inspiring sessions, networking opportunities, and relaxing experiences at the Microsoft Beach House
Are you ready to explore the future of advertising and creativity at the Cannes Lions Festival? Microsoft Advertising is thrilled to be a sponsor of this prestigious event, where we will showcase our vision, innovations, and solutions for the industry.
One of the highlights of our programming are the inspirational sessions, where we will cover some of the most relevant and cutting-edge topics in the advertising world, such as generative AI, gaming, the future of commerce, the future of CTV, inclusive business impact, and much more. Gain valuable insights and inspiration from these sessions and learn how to apply them to your own business.
Here are some of the exciting sessions you don't want to miss:
- Generative AI + The CMO: An Essential Match for the Future of the Industry. Hear from Jennifer Kattula, Chief Marketing Officer of Microsoft Advertising, and Dara Treseder, Chief Marketing Officer at Autodesk, on how generative AI can elevate your marketing efforts, evolve the industry, and drive business growth.
- The New Normal: Partnership that Drives Growth and Innovation in the AI Era. Join Kya Sainsbury-Carter, CVP Microsoft Advertising, and other industry leaders to hear why partnership is the key to unlocking new opportunities, resources, and solutions for your business in the era of AI, and what Microsoft Advertising is building to drive more conversions and success for you.
- Get in the Game with Microsoft Advertising. Learn from leaders from Activision Blizzard, Xbox, and Microsoft Advertising about the enormous opportunity that gaming presents for brands to connect with a highly engaged audience, and how Xbox is planning to help you reach this audience.
- Unlocking the Future of Connected TV: Navigating Complexity and Empowering Advertisers. Explore the pivotal solutions that the industry must embrace to thrive in the connected TV landscape, and how to overcome the challenges of transparency and control.
- Retail Media Everywhere: The Future of Omnichannel. Discover the modular nature of retail media and its integration across various channels, screens, and experiences, creating new avenues for consumer engagement. Learn how to seamlessly incorporate retail media into every aspect of the omnichannel journey, sparking a revolution in shopper interaction and marketing creativity.
- Navigating the New Frontier: Shaping an Unbiased Future with Generative AI. Join a conversation on how we can mitigate the biases and implications of generative AI, and how we can shape the impartial technology essential for our future.
- The Next Era of Personalized Marketing. Hear from Rukmini Iyer, PhD, Microsoft Advertising's CVP of Ads Engineering, on the next era of personalized marketing and what that means for creativity, insights, and productivity.
These are just a few of the sessions happening at the Microsoft Beach House. RSVP now for our full schedule of programming, and don’t miss our exciting speaker line-up and the chance to experience some of our latest innovations.
But that's not all. The Microsoft Beach House is also the perfect place to relax, recharge, and have some fun. Join us for some special events and connect with Microsoft Executives and special guests from the industry.
So what are you waiting for? Don't miss the chance to discover a new world of possibilities with Microsoft Advertising at Cannes Lions 2024. Register now and get ready for an unforgettable experience. We look forward to welcoming you to our Microsoft Beach House at Ondine Plage in Cannes!
