Microsoft Advertising brings Australian and New Zealand inventory in-house

We have some big news for all our advertisers and partners interested in reaching premium Australian audiences! Microsoft Advertising has recently completed a significant transition that promises to enhance your advertising experience like never before. As of 1st March 2025, all Display, Native, and Video inventory on MSN, Outlook, Microsoft Casual Games and Activision Blizzard King in Australia and New Zealand has been brought in-house to Microsoft Advertising’s dedicated sales teams.

In the future, Xbox advertising inventory will also become available via Microsoft Advertising.

This strategic move is designed to reinforce our commitment to providing full-funnel, premium, omni-format digital advertising solutions across the open web.

What this means for advertisers

Advertisers stand to benefit immensely from this transition, with several key advantages:

• Gain more direct and scalable access to Microsoft's vast inventory across various formats and screens.
• Achieve greater efficiencies by transacting through a single platform.
• Enjoy streamlined support from Microsoft Advertising’s in-house sales teams, making it easier to manage full-funnel advertising goals.

The power of the Microsoft ecosystem

With an AI-driven ecosystem that engages consumers through work, life, and play, Microsoft Advertising is uniquely positioned to help you reach your most valuable customer. Our desktop volume continues to grow, and our audiences have a greater propensity to purchase online. We reach over 1 billion people globally across platforms, offering the benefits of a search engine, a news publisher, a social media platform, a browser, and gaming—all under the Microsoft umbrella.

In Australia, MSN alone reaches over 13 million unique visitors per month, with 46.9% of the audience in the 25–54 demographic. Alongside Outlook, Microsoft Casual Games, Xbox, and Activision Blizzard King, you can reach a valuable and growing audience—including millions you can't reach anywhere else.

How to access this inventory

You can access this inventory programmatically via your DSP of choice, with most major DSPs already integrated with Microsoft Monetize (SSP). Advertisers can also unlock additional benefits by buying through Microsoft Invest (DSP) or the Microsoft Advertising Platform, providing the most direct path to Microsoft supply. This includes leveraging billions of permissioned first-party data points across multiple properties to reach your best customers via our proprietary in-market audiences.

With both a DSP and an SSP, Microsoft Advertising offers an end-to-end platform with extensive advantages, such as scaled audience buys, easier troubleshooting, and limited discrepancies. 

For more information, contact your Microsoft Advertising representative today.