Back-to-school opportunities with King players

King players are not only diverse in their shopping needs but also in their shopping channels. They move between online and in-person shopping, providing multiple touchpoints for brands to engage with them:

• 90% shop in-person
• 95% shop online
  • 34% use PCs or laptops
  • 61% prefer smartphones or tablets

This shopping behavior underscores the importance of flexible and adaptive advertising strategies. Advertisers can capitalize on this to reach King players wherever they shop. With so many players shopping online and in-person, it's crucial to maintain a strong presence across both digital and physical platforms. Leveraging players’ affinity for smartphones and tablets, brands can optimize their mobile advertising to ensure seamless engagement. This comprehensive approach not only maximizes reach but also enhances the likelihood of driving conversions across multiple touchpoints.

Timing is crucial in back-to-school shopping. Research indicates that the majority of King players start their shopping early:

• 63% begin in July or earlier
• 92% complete their shopping by August

Brands looking to capture this audience’s attention should align their advertising efforts with these timelines. Understanding these purchasing timelines allows advertisers to strategically time their campaigns for maximum impact. Launching promotions and advertisements in July or earlier ensures that your brand is top-of-mind as gamers begin their search for deals. Maintaining a strong advertising presence through July and August is essential for capturing the bulk of back-to-school expenditures. By aligning your advertising efforts with these key shopping windows, you can effectively engage with gamers at the most influential points of their purchasing journey.

King players are not just shoppers; they are also brand advocates who are receptive to advertisements:

• They are 1.5x more likely to say online ads influence their back-to-school purchases.
• They are 1.3x more likely to tell friends and family about new products.

Gamer’s high level of ad receptivity and brand advocacy presents an opportunity for advertisers. Their increased likelihood to be influenced by online ads means that well-crafted digital campaigns can significantly impact their purchasing decisions. Additionally, their propensity to share information about new products with friends and family amplifies the reach of your marketing efforts, turning these players into powerful advocates for your brand. 

Leveraging opt-in ad formats like Playables, which boast 98% viewability and a 95% engagement rate, allows for a high-quality interaction with shoppers that leaves them thinking about your brand messages when they’re most receptive. Rewarded Video similarly leaves players with a positive impression of brands during moments when they’re relaxed, happy, and eager to receive rewards. 

The back-to-school shopping season is a golden opportunity for brands to connect with the highly engaged gaming audience. By understanding their shopping habits, preferences, and challenges, brands can craft targeted and innovative advertising experiences that resonate with these players. With a blend of online and in-person shopping habits and a strong inclination towards brand advocacy, King players represent a valuable demographic for back-to-school marketing initiatives.