Insight
Mom’s got game
Why this guide?
The numbers in gaming are staggering: a global audience of over three billion and an industry worth more than $188 billion.1 But contrary to popular belief, gaming is not purely dominated by young males. A significant portion of the gaming audience, 1 in 5,2 is made up of women with children, a segment that has remained largely unstudied.
This report takes a closer look at gaming moms—including their lifestyles, connection with their family, buying decision influence, and interaction with brands. It compares the behaviors of gaming moms to their non-gaming counterparts. This research will present a clearer picture of who gaming audiences are today while showcasing the opportunity for brands to reach and connect with these economic powerhouses.
What you’ll learn:
- How gaming moms use games to relax, connect and entertain across platforms
- Why these women hold influence over household purchases and brand discovery
- How their entertainment habits differ from non-gaming moms and what that means for brands
- Practical opportunities for brands to engage with moms who game
[1] Newzoo Global Games Market Report, July 2023
[2] GlobalWebIndex, GWI Gaming, Q4 2021 - Q2 2023 (Base: Global Internet Users 18+)
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