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Microsoft Advertising Intelligence is a powerful keyword planning tool that allows you to build and expand on your keyword lists using the familiar Microsoft Office Excel interface. It enables you to easily research keywords and gauge their performance on the Microsoft Search Network, and then apply those insights to improve your keyword selection and campaign performance.

Get better reach with this powerful keyword tool.

Expand your list of keywords and easily gauge their performance.

Why use Microsoft Advertising Intelligence?

Microsoft Advertising Intelligence makes keyword analysis and research easier. When you download keywords to Excel from your active Microsoft Advertising account, you can then perform keyword expansions based on your existing keywords. Duplicate account keywords are automatically removed from expansion results, helping you work more efficiently. Check out the benefits:

  • Work with large keyword lists of up to 200,000 words.

  • Align with our Microsoft Advertising policies by filtering out adult/brand terms from your keyword expansion.

  • Perform integrated research on keyword and bid estimates.

  • Benefit from Microsoft Search Network keyword analysis and data such as relevance, volume, cost history and more. Quickly and easily build lists of suggested keywords and develop informed keyword strategies.

  • Optimize your keyword campaigns based on what potential customers are actually doing, and spend more on what works and less on what doesn’t. Create bulk sheets with generated keywords, bids and match types for campaigns or ad groups that you can seamlessly import into your Microsoft Advertising account.

  • Tailor your bidding strategy based on pricing data for keyword-specific metrics such as clicks, impressions, position, click-through rate and cost per click. Get trustworthy bid suggestions specific to your account.

  • Leverage keyword research templates that take you straight to the data story you want to see.

What's the cost?

Microsoft Advertising Intelligence is free to download and use via the Microsoft Office Excel interface.

Start expanding your keyword lists

Download this powerful keyword planning tool and begin making keyword research easier. If you have questions about Microsoft Advertising Intelligence or would like expert advice at no cost, set up an appointment with a Microsoft Advertising consultant today. Get free help boosting your ad performance, choosing the right copy and keywords and more.


Make sure you have Microsoft Visual Studio Tools for Office and Microsoft Office Excel 2010 or newer installed and closed on your computer before downloading. Download transfer times may vary depending on your connection type. This software will periodically check for updates. When it does, it will send some information to Microsoft about your computer, such as your internet protocol address. If an updated or new version of the software is found, it will automatically download and install. By installing this software, you consent to the transmission of your computer information and the automatic download and installation of updates and new versions.


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