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The Download, Episode 10: Gen Z, Advertising Week and the self-care enthusiast

November 2021

The Download

Duration: 19:45

Episode 10 is all about Advertising Week New York 2021. In this episode, we look at:

  • Advertising Week New York 2021: the first event in over a year in which people were allowed to attend physically or participate virtually. We answer the question: Why do people attend events?
  • Emerging audiences: Who is the self-care enthusiast and why do they matter? Voiced by our own Ana-Liza Quirolgico.
  • The Big Interview: A massive one with Taylor Lorenz of The New York Times, who joins us to talk about her new book “Extremely Online: Gen Z, the Rise of Influencers, and the Creation of a New American Dream.”
  • The Bot, Part 2: We dive deep on technical things you need to know about Search Engine Optimization (SEO).

Watch past episodes now at MicrosoftAdvertising.com/TheDownload.

If you prefer audio learning, listen to The Download podcast on Apple Podcasts, Google Podcasts, Spotify, YouTube or on any service where you listen to podcasts.