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POSTS TAGGED WITH "social media marketing"

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Content network sunset: Cleaning up data to ensure you have the most relevant entities

As previously announced, we stopped serving ads in the content network on June 30th, 2017. While the content network was deprecated, you still have content ad groups with content bid settings and content keywords in your accounts. Consequently, to ensure that your accounts contain only the most relevant entities that contribute to your advertising efforts and deliver a return on your investment, we are planning to cleanup data related to the content network that is no longer relevant on November 30th, 2017.

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#AdHacks: The five factors of data-driven Content Marketing

Content marketing is now a mainstream activity for all marketers and will continue to be used more and more because of this known factor: the web is a matrix of locations and applications that people use to explore and share ideas, exchange information and purchase goods, products and services. Some of those goods, products and services require long purchase considerations like houses, cars or cloud computing providers. Others are quick wins, like clothing, fast-moving consumer goods (FMCGs) and...

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Social Media Marketing for Small Business: When It Comes to Blogging, Be the Grateful Dead

If you've been following along with this series (as well as researching elsewhere), you probably have a pretty good grasp on the value of marketing your business organically via social media. Not only is it a low-cost solution -- in dollars and cents, anyway -- it's a great way for you to get to know your customers, build relationships with them and improve your products/services as a direct result of learning about what's most important to them through those interactions. Throughout this series...

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Social Media Marketing for Small Business: 6 Tips to Help Influence Content Sharing

With Hanukkah in full swing and Christmas coming up next week, most people are either wrapping up the last of their holiday shopping, or else they're getting ready to start (gotta love those last minute shoppers!). For those of us who are mentally moving beyond the holidays, our thoughts are shifting from gifts and button-busting meals to resolutions and self-improvement. As someone who has been involved in social media as a hobby since I got my first Hayes modem (circa 1992) -- they didn't call...

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