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Microsoft Advertising loves SMBs: Five free resources to help you

Right now, we understand that the priority for many of you is finding ways to survive the effects of the COVID-19 crisis. To help lessen the impact it’s having on your business, we’ve made several resources available for free. We’re also working to provide regularly updated search insights and trends to help you rework your digital marketing strategies to reach new customers during this time.
 
Take advantage of these five free resources:  

1: Get crowdfunding help with GoFundMe and Bing Places

We’ve partnered with GoFundMe to help alleviate any financial hardships your business may be facing due to the COVID-19 outbreak. Crowdfunding can help you get the financial support you need and help your customers and community rally behind you. Starting a fundraiser is easy. Just create or sign in to your Bing Places for Business account and click the “Create a GoFundMe campaign” button. Follow the prompts as directed. Once launched, your GoFundMe campaign will show up on Bing local listing pages. Customers will be able to donate directly to the fundraiser from your listing. See what your GoFundMe campaign will look like on Bing in the recent Bing blog post.

2: Stay connected while working remotely using Microsoft Teams for free

Microsoft Teams is a great way for you and your team to stay connected and work more effectively while working apart. It lets you virtually chat, collaborate and meet with employees, customers, suppliers and partners. If you’re new to the tool or to working remotely, check out tips for working remotely with Microsoft Teams. Sign up today to start using Teams for free.

3: Collaborate in real-time using Microsoft 365 for free for six months

Help keep your team productive and on the same page with Microsoft 365 (formerly called Office 365). For a limited time in the United States, you can get Microsoft 365 Business Basic for six months free with an annual commitment. Collaborate with your team remotely with group chats, coauthoring and screen-sharing all in one place. Plus, setting up and managing Office 365 across your business is easy, with no information technology (IT) expertise required.

4: Receive free campaign optimization help anytime

If you’re an existing advertiser, schedule a free search consultation to get help staying visible to customers, updating your business hours, and aligning ad copy and images to be empathic to current events. You can also get tips on how to optimize your campaigns to maximize business outcomes during this challenging time. If you’re a new advertiser, contact our specialists who can get you started with a free advertising coupon. Contact us whenever it’s convenient for you. We’re available 24/7 via chat, phone or Twitter. You can also check our resources at help.ads.microsoft.com.

5: Adapt to changing market conditions with free search insights

Search has become a lifeline for people spending more time at home. We’ve seen a big shift in PC search share. This means that even more people are seeing your Microsoft Advertising ads. To understand the impacts of these changing consumer behaviors better, check out our COVID-19 insights and resources for advertisers hub. It can arm you with insights and knowledge to help you make better business decisions in this dynamic market. It’s updated weekly with the latest search trends and consumer behavior changes we’re seeing in retail, automotive, health and wellness, and other verticals. Update your campaigns accordingly and bookmark the hub to stay up to date on the latest insights.
 
No matter what size business you have, we're here to support you and your team every step of the way. Reach out to us on LinkedIn or Twitter with your questions. We want to hear how you’re adapting your strategies to today’s new reality and how we can better help you.