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Webcast: The Art and Science of Shopping Campaigns

Are you interested in learning how to effectively use more space on the search results page, as well as increase visual appeal, for a better chance of enticing customers to visit your website? Do you want to know about the latest innovative ad types and shopping optimizations?
Join us for The Art and Science of Shopping Campaigns webcast at 11 a.m. (PDT) on July 25. Richard Park, Sr. Account Manager at Microsoft Advertising, Matthew Devinney, Sr. Manager of Paid Search at Tinuiti (formerly Elite SEM), and Jason Bell, Sr. Strategist, Growth Media at Tinuiti, will introduce you to the new ad types and optimizations available for Shopping Campaigns. They'll share tips and tricks to help you grow your brand and business by expanding your reach and bringing the searcher closer to a purchase decision.

Here’s a look at the agenda:

  • Branded vs. non-branded shopping segmentation/search term or customer intent targeting via shopping
  • Product Audiences (including set up and best practices)
  • Shopping Campaigns product roadmap (updates on Local Inventory Ads, Merchant Center, reporting and more)
There will be a live Q&A following the presentation, so bring your questions and take advantage of engaging directly with the experts.

Learn the Art of Advertiser Science

The Art of Advertiser Science is a monthly webcast series where we discuss the art and science behind running top digital marketing campaigns. You'll get the latest Microsoft Advertising research and expert insights as well as hear compelling customer stories. Together we'll tackle complex concepts, tough questions and new discoveries that will hopefully inspire and empower you and your business to grow.
Register now to join us for the live webcast at 11 a.m. (PDT) on July 25 or view it on demand, whichever is most convenient for you, to start learning more about Microsoft Advertising audience solutions.