COVID-19 has driven consumers online and brought e-commerce to the forefront. A huge spike in search growth occurred as consumers in the U.S. and around the world, turned to search as a lifeline in the face of COVID-19 restrictions. The result? More people are working, shopping and learning from home.
Consumers have been forced to buy necessities and other retail items online due to store closures and safety concerns. Analysts predict a nearly 6% increase in digital buyers ages 45 and older in the U.S, with nearly 150 million new buyers worldwide will buy online in 2020.
We are navigating uncharted waters making this year’s holiday retail season seem unpredictable. However, category searches and e-commerce purchase have increased highlighting new consumer needs and interests. Tis the season. Let Microsoft Advertising help you plan your campaign strategy and plot a course to holiday sales success.
Contact Microsoft Advertising to get help setting up your new account. Our team of specialists can also help you craft a winning holiday ad campaign customised to your business.
Use our 2020 Holiday Insights eBook – your pandemic guide to holiday sales success - to help gain valuable insights, learn tips and mark key dates to plan your successful holiday campaigns.