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2022 spring travel: Key search trends

February 01, 2022
A woman out in a garden smiles directly at the camera.

Despite the surge of COVID-19, 51% of consumers are now comfortable traveling, with an additional 10% expecting to be comfortable by April 2022.1 As travelers begin to prepare for their spring and summer vacations, Microsoft Advertising Insights found several key search trends for advertisers to keep in mind as they plan campaigns.

We discovered that travel searches and clicks begin to rise in April across most subcategories.2 Overall, this momentum continues into the summer months. Certain subcategories, such as Family Vacations & Travel, Accommodations, and Regional Parks & Gardens, drive high volumes in the springtime.3

60% of survey respondents are planning their vacations earlier.4 Plan campaign timing accordingly to reach proactive summer travelers and utilize products such as broad match and Dynamic Search Ads to expose new search trends and themes.

Download the insights for additional ways to maximize your spending this spring.

[1] CivicScience. Margin +/- 1%. Based on 55,515 responses from October 15,2021 – January 13, 2022.
[2] Microsoft internal data, Travel L2, average searches from February 2019 – August 2021.
[3] Microsoft internal data, January 2019 – December 2021.
[4] VRBO Trend Report. Based on data from August 2020 – August 2021 and consumer survey from 1,000 US families.

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