AI Search Demystified: A Practical Guide for Marketers

AI assistants, AI-powered search, and generative answers are reshaping how questions are asked, how responses are delivered, and how marketing impact is created. Visibility goes way beyond ranking links and is about being understood, trusted, and surfaced directly within AI-generated responses.

Our first edition of the AI Marketer’s Guide enables marketers to successfully navigate the shift from keywords to conversations. That shift is still underway, but AI assistants are now more capable, more context aware, and increasingly able to answer questions before users ever click. 

Discovery looks different, and marketers need clarity on what to do next.

We’re excited to share this updated edition of the AI Marketer’s Guide—a clear, practical blueprint for today’s AI-driven discovery landscape. Enriched with insights from industry experts, it outlines the steps marketers must take to remain relevant and competitive as AI reshapes discovery.

What you’ll learn

Inside the playbook, you’ll find:

• How large language models (LLMs) work and how brands are surfaced within AI search.
• How Search Engine Optimization (SEO) and Generative Engine Optimization (GEO) overlap and differ.
• Practical guidance on creating clear, structured content that AI systems can confidently interpret.
• Actionable tips for shaping your content strategy and paid approaches in AI-powered discovery.

Throughout, the focus is simple: helping marketers understand how visibility is earned in AI-driven environments, and how to influence it deliberately.

Ready to be the brand AI recommends?