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Holiday advertising with Microsoft

Celebrate the wins that come from working smarter, not harder. This season, our Advertiser's Holiday Performance Playbook helps you deliver more impact, more relevance, and more joy, with less waste and more confidence.

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Shop for holiday insights and strategies

Step into our interactive holiday window shopping experience. Hover and click your way through the windows below to shop powerful tips, insights and expert strategies to connect with customers, optimize campaigns, and drive better results this season.

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Replay our webinars: Your essential guide to thriving during the 2025 retail holiday peak

Celebrate smarter this season with actionable insights, powerful tools, and AI-driven strategies to elevate your campaigns and connect with consumers in more meaningful ways.

Join our webcasts to boost your Holiday ROI (opens new window)

Holiday checklists to make every move count

These checklists will help you plan smarter, celebrate bigger, and unlock more impact with every holiday campaign step.

 

A teal and gold graphic with a geometric pattern curling from the top right corner. The text reads “The Celebrate Smarter checklist to get more from every holiday move.​

Celebrate Smarter: Your holiday ROI checklist​​

The Celebrate Smarter checklist breaks down essential moves for every phase of your holiday campaign. Use it to align strategy, activate your team, and deliver high-impact results—without the stress. From planning to execution, this guide helps brands of all sizes maximize ROI this festive season.​​

Download Checklist (opens new window)
A blue and gold graphic with a geometric pattern on the right. The text reads: “Search smarter, scale further. How to use Performance Max for holiday wins.” Microsoft Advertising branding is visible at the top.​

Smarter search, scale further: Holiday wins with PMax​

Unlock your best holiday yet! Discover how Performance Max helps you reach shoppers earlier, scale further, and boost ROI with AI-powered campaigns. Ready to outsmart the competition? Click for expert tips and proven insights to drive holiday wins!

Download Checklist (opens new window)
A purple and gold graphic with a geometric pattern curling from the top right. The text reads: “Ring in the ROI. Three moves for high-performance holiday advertising.” Below, a subheadline highlights adapting to the expanded shopping season and using AI-powered solutions. Microsoft Advertising branding is visible at the top.​

3 moves for brands of all sizes to maximize ROI​​

Maximize your holiday impact with three proven moves for brands of all sizes. Discover how to drive ROI, reach high-value audiences, and stand out in a competitive festive landscape. Whether you're scaling up or staying lean, this guide helps you make every impression count. Click through to unlock your holiday advertising advantage.​​

Download Checklist (opens new window)
Green banner with festive wrapping paper detail and the title, "Audience ads decoded: From impression to 35% revenue lift this holiday season"

Audience ads decoded this holiday season

Unlock up to 35% revenue lift this holiday with Microsoft Audience Ads. Start early, as 65% of November and 44% of December conversions come from October clicks. Reach new buyers, drive 4x more purchases, and maximize impact with multiformat campaigns and smart targeting.

Download Checklist (opens new window)
A green and gold graphic with a geometric swirl in the top right corner. The text reads: “Holiday trends for digital advertisers. Top insights and moves for success in Q4 (and beyond).” Microsoft Advertising branding is visible at the top.​

Holiday trends for digital advertisers: Top Q4 moves​​

Get ready to win Q4. Discover the top holiday trends and strategic moves digital advertisers need to maximize ROI. Whether you're a global brand or a growing business, this guide reveals how to reach high-value audiences, optimise spend, and drive performance. Click through to unlock your festive edge.​​

Download Checklist (opens new window)

Explore holiday shopping insights across global retail markets

Discover how shoppers in the US, UK, France, Germany, Canada, Australia and Japan are preparing for Holiday 2025. From early browsing to delivery expectations, each market reveals unique behaviours. Tap into regional insights to shape your seasonal strategy.

 

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U.S. shoppers seek value, convenience, and early holiday inspiration

Holiday 2025 shoppers are browsing earlier and buying smarter. U.S. consumers prioritize deals, flexible delivery, and trusted brands. Discover how Microsoft Advertising can help retailers meet demand with timely, targeted campaigns that drive conversion.

View U.S. insights (opens new window)
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UK shoppers want deals, flexible delivery and trusted brand experiences

Holiday 2025 shoppers in the UK are browsing earlier and buying smarter. They’re seeking value, convenience and brand trust. Learn how Microsoft Advertising can help retailers meet expectations with timely, targeted campaigns that drive performance.

View UK insights (opens new window)
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French shoppers value deals, delivery options and brand authenticity

Holiday 2025 shoppers in France are browsing earlier and expect more. They’re looking for value, flexible delivery and authentic brand experiences. Discover how Microsoft Advertising can help retailers meet demand with campaigns that resonate and convert.

View France insights (opens new window)
Man holding baby and shopping online on a laptop at home, highlighting anytime shopping.

German shoppers want value, delivery flexibility and trusted brands

Holiday 2025 shoppers in Germany are browsing earlier and expect more. They’re seeking value, flexible delivery and trusted brand experiences. Learn how Microsoft Advertising can help retailers meet expectations with campaigns that drive performance.

View Germany insights (opens new window)
Smiling woman and man walking together outdoors, carrying shopping bags in a shopping district.

Canadian shoppers want deals, flexible delivery and trusted brands

Holiday 2025 shoppers in Canada are browsing earlier and buying smarter. They’re looking for value, convenience and brand trust. Discover how Microsoft Advertising can help retailers meet expectations with timely, targeted campaigns that drive results.

View Canada insights (opens new window)
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Japanese shoppers value deals, delivery ease and trusted experiences

Holiday 2025 shoppers in Japan are browsing earlier and expect more. They’re looking for value, flexible delivery and trusted brand experiences. Discover how Microsoft Advertising can help retailers meet demand with campaigns that resonate and convert.

View Japan insights (opens new window)
Two women looking at a piece of clothing at a retail store.

Australian shoppers want deals, delivery options and trusted brands

Holiday 2025 shoppers in Australia are browsing earlier and buying smarter. They’re seeking value, flexible delivery and brand trust. Learn how Microsoft Advertising can help retailers meet expectations with campaigns that drive performance and conversion.

View Australia insights (opens new window)
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Save time and expand reach on Microsoft Advertising using the new Google Import this holiday

With the hustle and bustle of the holidays upon us, Microsoft’s Google Import tool allows advertisers to quickly transfer Google Ads campaigns to Microsoft Advertising, saving time and expanding reach just in time for the festive holiday season. Read our blog post with videos to help you get started.

Read blog post
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Your holiday copilot is here

Copilot in the Microsoft Advertising Platform is your AI companion for creating high-quality marketing easily and efficiently, guiding you through campaign creation and answering questions along the way.

Learn more
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Shopping trends to drive advertising success this festive season peak

We’ve unwrapped five global trends to help advertisers shine this season, so you can celebrate the wins of working smarter, not harder, and truly enjoy the festivities.

Download now (opens new window)

Contact an expert

The holidays can get busy, so lean on our team of experts to help you with your holiday campaigns. As a trusted partner they are available anytime you need an extra hand. You can call, chat, or schedule a free consultation.

Request a free consultation