Tesco Whoosh delivered value to players through a mix of rewarded Candy Crush Saga ad experiences
Case study
Tesco Whoosh delivers convenience through play
September 16, 2026
46.8%
Point lift in Ad Recall
28.3%
Point lift in Brand Awareness
14.0%
Point lift in Brand Perception
Tesco partnered with Candy Crush Saga to introduce its on-demand grocery service through rewarding, interactive ad experiences. Rewarded Video, Playable, In-Game Gifts, and Rewarded Portal formats created a connected journey across multiple player touchpoints, driving lift throughout the funnel.
When Tesco wanted to introduce shoppers to Tesco Whoosh in a way that felt relevant, engaging, and memorable, they partnered with XBOX and Candy Crush Saga to connect with players during moments of active engagement, and showcase the convenience of on-demand grocery delivery.
The goal was not only to build awareness, but also to help players understand what makes Tesco Whoosh different. Through a combination of immersive advertising experiences, Tesco created multiple opportunities for players to discover, explore, and interact with the brand while earning in-game rewards.
"The goal was not only to build awareness, but to help players understand what makes Tesco Whoosh different.”
To bring Tesco Whoosh to life, Tesco activated a coordinated mix of ad experiences across Candy Crush Saga. Rewarded Video introduced the grocery delivery service, while an interactive Playable experience gave players a hands-on way to discover its speed and convenience. In-Game Gifts and the new Rewarded Portal added even more opportunities for players to engage with the brand in exchange for rewards.
Together, these experiences created a connected journey that extended beyond a single ad impression. Rather than simply seeing a message, players could actively engage with Tesco Whoosh across multiple touchpoints, helping the brand build familiarity and deeper connections over time.
The Tesco Whoosh campaign drove measurable lift across ad recall, awareness, consideration, perception, and action intent
The campaign generated positive movement across every stage of the funnel.
Tesco Whoosh achieved:
- 46.8 percentage-point lift in ad recall
- 28.3 percentage-point lift in awareness
- 12.8 percentage-point lift in consideration
- 14.0 percentage-point lift in perception
- 5.6 percentage-point lift in action intent
These results demonstrate how immersive gaming environments can help brands make a lasting impression while also influencing consideration and purchase intent. By combining rewarding experiences with relevant messaging, Tesco was able to strengthen connections with players throughout the customer journey.
One of the strongest takeaways from the campaign was the value of combining complementary ad experiences. When Rewarded Video, Playable, and Rewarded Portal formats worked together, Tesco Whoosh saw even greater impact across key brand metrics.
The combination drove a 62.1 percentage-point lift in ad recall, 35.0 percentage-point lift in awareness, 17.9 percentage-point lift in consideration, 18.2 percentage-point lift in perception, and 8.7 percentage-point lift in action intent.
By connecting awareness-driving and engagement-focused experiences, Tesco created a campaign that rewarded participation and kept the Tesco Whoosh brand top of mind. The result was a cohesive experience that helped amplify performance across the funnel.
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