2025 Partner Awards: APAC partner of the year winners announced

This year’s awards celebration was particularly special as it marked the 10^th anniversary of the Microsoft Advertising Partner Awards. Ten years of celebrating those who make it all possible – our partners! On 20 November 2025; finalists, winners, and partners set sail aboard The Jackson for an unforgettable evening cruise on Sydney Harbour - celebrating a year of extraordinary achievements and raising a toast to an even brighter future. We extend our sincere congratulations to all winners, finalists, and partners who submitted nominations.

Every winner in the ‘Partner of the Year’ category truly stands out by consistently achieving outstanding results, driving impact for clients across the industry, and enabling success through partnership – proving we’re better together. 

And now, the Winners

Agency Partner of the Year: WPP Media Australia and New Zealand

Awarded to the agency partner that has truly demonstrated excellence in partnership with Microsoft Advertising. This agency has gone above and beyond in every way, to excel through teamwork, results, and a commitment to making our partnership thrive.

Channel Partner of the Year: Simprosys InfoMedia

Awarded to the channel partner that has truly demonstrated excellence in partnership with Microsoft Advertising. The 2025 APAC Channel Partner of the Year transformed innovation into regionwide impact - scaling Performance Max, driving API-powered integrations, and championing a privacy-first, AI-led approach to deliver measurable growth and a repeatable playbook for success.

Curate Partner of the Year: Omnicom Australia

Awarded to the curate partner that has truly demonstrated excellence in partnership with Microsoft Advertising. This year’s Curate Partner of the Year redefined Curate’s potential—scaling it across their business to deliver faster activations, strategic consistency, and premium supply with brand safety and commercial rigor at scale.

Winner Badge Request

If you’re a winner and would like a badge graphic to announce your status, please reach out to your Microsoft Advertising representative or email msapartnerawards@microsoft.com.

A huge congratulations to all our APAC partner of the year award winners! The last ten years have set a strong foundation and the next decade will be about accelerating growth together, unlocking new opportunities, and driving measurable impact across every market. Keep an eye on our blog page as we will be announcing our EMEA and LATAM winners after their awards showcase in early December.