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Updates to editorial disapproval messaging

November 13, 2023
Businessperson looking at their mobile phone while sitting in a park bench.

In line with our commitment to transparency and safety for everyone who uses our products and services, Microsoft Advertising rolled out some new policies as well as some updates to existing policies outlined on the Microsoft Advertising Policies page.

As part of these policy changes, an update to our email notification process was made to more quickly alert customers of disapprovals within their ads, keywords, or product offers. These changes include increased alert cadence.

Notice of Violation of Policy – Ad or Ad Component

Ad or ad component disapproval notice on Microsoft Advertising.

By now, you may have received an email with a header that looks like the above image. These emails are part of the changes outlined earlier this year. The intent of these emails is to raise awareness about ads or ad components that have recently been disapproved.

The email will provide insight into the account or accounts within a Manager Customer Account that have new rejections* (within the last 24 hours). For Product Ad Offers, the email is expanded to include technical errors that may also be limiting/preventing an offer from serving.

*Note that these emails are generated based on a 24-hour snapshot and may not accurately reflect the current state of the account, especially in instances where many changes have been made throughout the day.

A screenshot of the Notice of Disapprovals email showing where to find the Microsoft Advertising Campaign link.

To view the rejected content, navigate to the Microsoft Advertising Campaign UI by clicking the hyperlink provided in the email. After successfully logging in, the link will take you to the Manager Customer Account view where you can navigate to the account(s) in question and view the rejected content.

Actions customers can take after receiving an email

The purpose of the email is to raise awareness that content that was previously serving may no longer be serving due to a potential policy non-compliance. If you don’t wish to make changes and would like to leave the disallowed content in a disallowed state, then no further action is required.

If you would like this content to be considered for approval, make the required changes to bring the content into policy compliance and submit an appeal. Requesting an appeal can happen in one of two ways:

  • Request an Exception (quickest)—this can be initiated through the Microsoft Advertising UI by selecting the rejected content, clicking Edit, and then Request Exception where a summary of the disapprovals, along with any justification, can be provided.
  • Contact Microsoft Advertising Customer Support—our Customer Support team is ready to help you and can be reached by phone, chat, and more. Visit our support page.

Help us improve Microsoft Advertising

Your comments and feedback are integral to shape and improve our product. You can use the Microsoft Advertising Feedback portal, in-product feedback, Twitter, or Instagram, and as always, contact Support.

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