Skip to main content

Experience new growth possibilities with Microsoft Advertising today >

Blog post

Welcome to Property Center: Your gateway to managing Lodging Campaigns

July 01, 2024
Two people hugging outdoors.

Over the past year, we have been focused on helping you attract more customers to your property and increase bookings for your business with Microsoft Advertising. Our efforts have included expanding our global presence, introducing the industry’s first vacation rental offering in Property Promotion Ads, releasing the Property Type Badge, launching Lodging Campaigns, and much more.

Starting today, we are delighted to present you to Property Center, the evolution of Hotel Center, and announce the general availability of Lodging Campaigns globally. These are two powerful features that will help boost your bookings and streamline your management of Hotel Price Ads and Property Promotion Ads.

What is Property Center?

Property Center is your gateway to Lodging Campaigns. Property Center now offers you more control, as it allows you to directly upload and manage your assets for Lodging Campaigns, making it easier to run Hotel Price Ads and Property Promotion Ads for your hotel or vacation rental property.

How to get started with Property Center?

To start taking advantage of Property Center, follow these steps:

  1. Review Resources: Please review the latest information on Property Center in our comprehensive help pages and API content.
  2. Sign In and Explore: Sign in to your Microsoft Advertising account and navigate to Property Center from the Tools tab to start using this new feature.
  3. Get Support: If you have any further questions, please reach out to Ad Support or your account team for assistance.

Lodging Campaigns Now Globally Available

With simplified campaign creation, enhanced reporting, and improved bidding and budgeting options, Lodging Campaigns are now available to all customers globally. They offer you more control over the management of your campaigns and help drive more impressions and clicks of your ads. Starting today, any customer can run Hotel Price Ads and Property Promotion Ads to expand the reach and drive more bookings for any hotel or vacation rental property that they own or manage.

We’re excited for you to experience the benefits of Property Center and Lodging Campaigns. Don't miss this opportunity to reach more customers and boost your bookings with Microsoft Advertising.


Recommended for you

Blog post

What you can do with Copilot in the Microsoft Advertising Platform

If you’re already using Artificial Intelligence (AI), you’re in good company. According to the 2024 Work Trend Index Annual Report from Microsoft and LinkedIn 75% of knowledge workers are using AI. Users say AI helps them save time (90%), focus on their most important work (85%), be more creative (84%), and enjoy their work more (83%).

June 13, 2024

A person with a black t-shirt and a black hat, sitting at a table, smiling, and using a tablet.

Blog post

Editor support for Video ads and other updates for June

Learn about updates now available in Microsoft Advertising for the month of June.

June 04, 2024

A person sitting on the kitchen floor looking at a cell phone with cans of paint and a laptop in front of them.

Blog post

Scale your retail media program with a one holistic, easy-to-use platform

We are an omnichannel platform that brings ease of doing business and creating value for retailers and advertisers, our platform is focused on simplification – with design and innovate with ease in mind. Microsoft Retail Media launched several self-service enhancements to improve productivity and performance.

May 20, 2024

A person sitting by a desk holding a tablet and smiling