Unwrap growth this holiday season with Microsoft Advertising

The festive season is fast approaching, and it's the perfect time to start planning your holiday advertising campaigns. To help you navigate this crucial period, we've created Your Holiday Season Marketing Playbook 2024. This playbook is packed with insights and tips to make your advertising campaigns more successful. Here’s a sneak peek at some of the key insights you’ll find inside:

• Insight #1: Retailers are revving up. Shoppers shop 24/7. Retailers are launching their promotional calendars sooner, prompting consumers to start shopping earlier. Our data shows that 90% of holiday conversions happen outside of Cyber 5, the five-day period between Thanksgiving and Cyber Monday. This means that launching your holiday advertising early will maximize results throughout the festive season. Microsoft's new AI-powered campaign offering, Performance Max (PMAX) can help here. When we compared retail consumers in the US exposed to at least one PMAX impression within one month to people who were not exposed, the stats speak volumes. Using PMAX achieved:
  • 2.6x more site visits
  • 4.2x more conversions

• Insight #2: Consumers are still price conscious; search is their compass. With inflation still high, consumers are using search to find the best deals. Research and deal-seeking are the twin pillars guiding holiday shoppers. Leveraging multimedia ads can help your brand stand out and attract these deal-seeking consumers.
• Insight #3: People gift friends and family first. Then, it’s self-gifting joy. More people are buying gifts for themselves, with accessories, self-care products, and trending apparel topping the self-gift list. This trend is particularly strong among Gen Z and Millennials.
• Insight #4: Gifters love discounts, but that’s not all that matters. While discounts are important, consumers are also placing significant importance on values-based gifts. Sustainable, eco-friendly, and cause-oriented presents are on the rise, and brands that align with these values are more likely to attract consumers.

And with Microsoft Advertising, you’ll have access to the most unique set of audiences and ad experiences in the industry this holiday season. The Microsoft Advertising ecosystem gives you access to 1 billion users in 187 markets and provides a valuable, growing audience with greater purchasing power than the average internet user and is 15% more likely to spend online.

These are just a few of the insights you'll find in our playbook. Download Your Holiday Season Marketing Playbook 2024 to get the full picture and start planning your most successful holiday season yet.

Ready to unwrap growth? Get in touch with your Microsoft Advertising representative or schedule a consultation with our team of experts today. And don’t forget to check out our holiday season resources.

Happy (festive) holidays and happy advertising!