Blog post
Celebrating A Year of Achievement and Excellence: Microsoft Advertising Partner Program 2026
Growth, innovation, and community have remained central to our success in 2025. Our partners have shown unwavering commitment to pushing boundaries and accomplishing more with Microsoft Advertising. We look forward to supporting our partners through every phase, exploring new opportunities, and accomplishing even more together in 2026!
A new look for a new year
We’re excited to unveil our new Partner Badges for 2026!
Our refreshed Partner Badges represent not only our partners’ creativity and dedication to innovate, but also our commitment to the continuing evolution of the Microsoft Advertising Partner Program and its benefits. These badges provide partners with a visible symbol of their achievements as well as reinforce their credibility and expertise to clients and peers. Earning a 2026 Partner Badge showcases our partner’s dedication to excellence and continuous growth in the ever-evolving digital advertising landscape.
To download your new Partner Badge login to the Microsoft Advertising Partner Program Website.
Microsoft Advertising Partner Awards
The Microsoft Advertising Partner Awards honor companies and organizations behind some of the most impactful, innovative and performance-driven work from Select and Elite tier partners in the Americas, EMEA, APAC, and Japan.
This year’s awards held extra significance by commemorating ten years of the Microsoft Advertising Partner Awards. A decade of celebrating those who make it all possible – our partners! During our Partner Awards Showcase events in London, New York, Sydney, and Tokyo, we gathered to honor the remarkable achievements of the past year and raise a toast to a bright future ahead.
We extend our sincere congratulations to all winners, finalists, and partners who submitted nominations. This year’s highly competitive field underscores the innovation and dedication of our partners, who continue to drive client success and strengthen our community.
| Regional Winners | Partner of the Year Winners |
Nominations for the 2026 Partner Awards will open in the coming months. To learn more about the Microsoft Advertising Partner Awards please visit www.microsoftadvertisingawards.com.
Microsoft Advertising Partner Celebration
The Microsoft Advertising Partner Celebration is an annual recognition program for our Partner tier members that aims to recognize outstanding, creative, and effective work by our partners. Partners share their stories of success over the past year in one, two, or all three categories. This year, the nominations for all three awards have demonstrated the outstanding contributions and influence of our partners.
Congratulations to our winners and thank you to all our partners who participated!
To learn more about Microsoft Advertising Partner Celebration, visit https://microsoftadvertising.com/msftadspartnercelebration.
Microsoft Advertising Partner Sweepstakes
The annual Microsoft Advertising Partner Sweepstakes returned in 2025 with more prizes than ever before! The Microsoft Advertising Partner Sweepstakes is an exclusive opportunity for Microsoft Advertising Partners to win exciting prizes—like an Xbox Series X game console and digital gift cards. Partners entered the sweepstakes by linking new client accounts, enabling a new Performance Max campaign, creating Universal Event Tracking tags, and/or enabling Audience ads. New for 2025, partners also had the opportunity to earn bonus entries by completing all 4 entry methods!
To see our winners and learn more visit https://microsoftadvertising.com/PartnerSweepstakes.
Stay Connected
As we continue to move forward in the new year, stay connected and informed about changes to your benefits, opportunities to get involved, and celebrations of your achievements.
Register for the next Microsoft Advertising Partner Pulse Call where we share our latest product news and Partner Program updates
Join our exclusive Partner Program LinkedIn Community and subscribe to the new Partner Program newsletter on LinkedIn
Explore your benefits, download your Partner Badge, and much more on the Microsoft Advertising Partner Program Website
We’ll continue to unlock even more resources, tools, and opportunities for our partners throughout 2026. By staying engaged, our partners help us discover better ways to enhance their experiences and recognize achievements. We can’t wait to see all that we can achieve together in 2026!
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