2025 Partner Awards: EMEA and LATAM winners announced

The moment we’ve all been waiting for has finally arrived. We’re revealing the winners of our 10^th annual Microsoft Advertising Partner Awards!

We’re marking ten years of partnership with our Select & Elite partners, recognizing their leadership and commitment to excellence that has powered our journey together. During our Partner Awards Showcase events in London, New York, Sydney, and Tokyo, we’ll spotlight the work of our winners in an experience you can see, feel, and talk about; together.

We’re thrilled to congratulate our winners, finalists, and every partner who submitted a nomination! This year’s exceptionally competitive pool reflects the incredible innovation and dedication driving client success across our partner community.

Each category winner truly stands out—delivering impressive contributions and making a significant impact in the industry. We couldn’t be more excited to spotlight their achievements and celebrate the excellence that defines our partnerships.

And Now, the Winners

AI Innovation Award: Add People

Awarded to a partner who has exemplified the transformative power of Microsoft's AI solutions to drive industry-leading innovation. This includes leveraging generative AI, chatbots, and intelligent agents to deliver greater impacts—whether by solving intricate business challenges or implementing groundbreaking innovations that drive superior business outcomes.

Data Integration Award: Assembly Europe

Awarded to a partner company that delivers creative, scalable solutions using data and signals to achieve successful client outcomes. This partner will leverage data integration, such as coding to the Microsoft Advertising stack of APIs and use of Clean Rooms, to drive significant impact or revolutionary ad practices.

Emerging Markets Growth Award: Full Stack Experts

Awarded to an Agency or Channel Partner and their client based in an emerging market, that has demonstrated outstanding partnership with Microsoft Advertising over the past year. Excellence in partnership is evaluated through the lens of engagement, collaboration and revenue growth using Microsoft Advertising solutions.

Marketing with Purpose Award: dentsu | Pandora

The Marketing with Purpose Award celebrates a partner that embodies the values of diversity, inclusion and sustainability, while using their platform to bring others along on the journey. This award recognizes a partner who demonstrates the strongest commitment to marketing with purpose, building trust with their clients and telling value-based stories in their campaigns. A successful entry takes into consideration its three core pillars of responsibility, values and inclusion. They exemplify authenticity in their work with purpose driven campaigns and operations.

Omnichannel Excellence Award: Starcom

Awarded to a partner and their client that has demonstrated exceptional performance through the use of Display, Video and Search campaigns. Excellence can be demonstrated through strategy, optimization, and performance. A successful entry must demonstrate capabilities with two (2) or more (more is better) of Microsoft Advertising’s solutions. We will specifically be looking at growth as well as collaboration with Microsoft Advertising account teams to drive a successful strategy.

Performance Partner of the Year: Incubeta

This award recognizes a partner and their client that demonstrates excellence in driving performance and business growth for clients through the Microsoft Advertising Ecosystem. Innovative strategies, early adoption of AI solutions and relentless optimization in pursuit of maximizing client outcomes.

Winner Badge Request

If you’re a winner and would like a badge graphic to announce your status, please reach out to your Microsoft Advertising representative or email msapartnerawards@microsoft.com.

Again, a huge congratulations to all our EMEA & LATAM finalists! Ten years of partnership have brought us here. The next ten will be defined by what we build together—idea by idea, win by win, moment by moment. And, when we gather in person at the Showcase, we’ll unveil the Agency, Channel, and Curate Partner of the Year winners live - because moments this special deserve a room full of applause.

For more on our finalists from other regions, please visit our North America and APAC regional blogs.