2025 Partner Awards: Japan “Agency and Channel Partner of The Year” winners announced

Japan celebrated an important milestone this year with its inaugural Microsoft Advertising Partner Awards. On 26 November 2025, winning partners gathered for an unforgettable evening aboard a Yakatabune—a traditional Japanese houseboat—cruising across Tokyo Bay. The event honoured their remarkable achievements for the year and set the stage for future success. We extend heartfelt congratulations to all winners, finalists, and nominees. This year’s strong competition demonstrates the outstanding innovation and dedication that continue to drive client success across our partner community.

This year’s winners delivered remarkable results, making significant contributions to clients throughout the industry, and fostering success through teamwork—showing that collaboration leads to greater achievements.

And now, the Winners

Agency Partner of the Year: CyberAgent

Awarded to the agency partner that has truly demonstrated excellence in partnership with Microsoft Advertising. This agency has gone above and beyond in every way, to excel through teamwork, results, and a commitment to making our partnership thrive.

Channel Partner of the Year: ADEX Digital

Awarded to the channel partner that has truly demonstrated excellence in partnership with Microsoft Advertising. The 2025 Japan Channel Partner of the Year transformed innovation into nationwide impact - scaling solutions such as Performance Max and Audience Ads, while actively engaging in training and enablement programs to strengthen its capabilities.

A huge congratulations to all our Japan partner award winners! The next year beyond will be about accelerating growth together, unlocking new opportunities, and driving measurable impact across the market.