2023 Microsoft Advertising Partner Awards: Americas winners

We’re thrilled to announce the 8th annual Microsoft Advertising Partner Awards winners! The Microsoft Advertising Partner Awards honor our partners who have gone above and beyond to uncover hidden opportunities, innovative strategies, and fresh perspectives that have led to transformative change for their clients and the industry. These Elite and Select tier partners truly embody the spirit of this year’s theme – transformation.

Let’s celebrate transforming growth together!

These awards celebrate their remarkable journeys and lasting impact, showcasing their role as both changemakers and partners in helping their clients/customers reach their full potential.

We had outstanding submissions, across a multitude of regions, in all categories including the new, 2023 category: Performance Partner of the Year. Winners were selected based on their achievements and excellence in each category.

We offer our huge congratulations to both the winners and finalists as well as thanks to all of our partners who submitted nominations. We had an exceptional, competitive pool of nominations to choose from this year, a testament to all the great work of our partners and the success of their clients.

If you’re a winner and would like a badge graphic to announce your winner status, reach out to your Microsoft Advertising representative.

Company and Team Awards

Audience Excellence Award

Awarded to a team that exhibits excellence across Audience Ads (can be inclusive of connected TV, online video, display and native) through strategy, optimization, and performance. We specifically looked at growth and adoption of features in audience campaigns as well as collaboration with Microsoft Advertising account teams to drive a successful strategy.

Winner

• Logical Position

Finalists

• dentsu
• Digital Third Coast
• Hibu Inc.

Client Partnership of the Year

Awarded to a partner and their client (direct advertiser) who have exemplified the power of collaboration and working toward a shared goal with Microsoft Advertising. The client, partner and Microsoft Advertising will have come together to drive innovation, revenue growth and feature adoption across the Microsoft Advertising Network.

Winner

• Unilever | Mindshare

Finalists

• 1-800 Flowers + Great Food Brands Enterprise Team | NewEngen
• Haleon | Publicis Media
• Hill’s Pet Nutrition | Wavemaker
• Satellite Phone Store (SPS) | Logical Position

Independent Partner of the Year

Awarded to an Elite Independent Partner that demonstrates effective engagement and true partnership with Microsoft across the Microsoft Advertising Network to deliver success to their clients. This award recognizes a partner that demonstrates a unified approach and advocates usage of Microsoft Advertising products and features, innovation, competitive differentiation, and customer value.

Winner

• Adobe Advertising

Finalists

• Skai
• Logical Position
• LocaliQ
• Wpromote

Performance Partner of the Year

This award recognizes a team that demonstrates excellence in driving performance and business growth through optimization strategies including increased feature adoption for campaigns across the Microsoft Advertising Network.

Winner

• CMI Media Group

Finalists

• EducationDynamics
• Horizon Media
• Logical Position
• Optmyzr

Retail Team of the Year

This award offers recognition to a partner who works across the retail vertical. This award takes into consideration the overall partnership with Microsoft, revenue and feature adoption across the Microsoft Advertising Network. A successful entry will demonstrate industry knowledge and expertise, as well as consistent, high-quality marketing solutions to retail and consumer goods customers.

Winner

• Skai

Finalist

• Logical Position

Rising Star of the Year

Awarded to a Select Partner that has demonstrated the most accelerated focus this past year with the Microsoft Advertising Network in terms of revenue, feature adoption and partnership and is showing a strong future trajectory in these three areas.

Winner

• MatchCraft

Finalist

• SmartSites

Social Impact Award

This important award sub-category features partners’ inspiring solutions and celebrates changemakers who drive purpose and action. This year we have brought together our Community Response and Marketing with Purpose Award into a single category.

Winner

• Publicis Media – Marketing with Purpose Award

Finalists

• EducationDynamics
• Logical Position
• Media.Monks Brazil

Partner Awards

Agency Partner of the Year

Awarded to the agency partner who showed excellence in partnership with Microsoft Advertising across the board.

Winners

• dentsu – United States
• Media.Monks Brazil - LATAM

Finalists

• Adtail – LATAM
• GroupM – United States
• Publics Media – United States

Channel Partner of the Year

Awarded to the channel partner who showed excellence in partnership with Microsoft Advertising across the board.

Winner

• Logical Position

Finalists

• MatchCraft
• Tinuiti

Congratulations to our winners in the Americas. Learn more about our Asia Pacific and Europe winners in their regional blogs and about the Microsoft Advertising Partner Program. Watch this space for our global partner award winner announcement in March. Don’t forget to follow #MSFTAdsPartner online.