Microsoft Advertising Partner Awards 2022: Americas winners

In celebration of the powerful Partners who drive success for their clients and help make Microsoft Advertising successful, we’re thrilled to announce the winners for this year’s Microsoft Advertising Partner Awards.

The highly anticipated annual awards celebrate the great work from teams and individuals behind some of the most impactful and creative work in 2022.

The theme for the awards this year is “celebrating excellence” to reflect the incredible achievement of our Elite and Select Partners across various categories, including the newly returned for 2022: Audience Excellence Award.

We had many outstanding submissions from across the region in all categories, and the award winners were selected based on their achievements and excellence in each category.

We offer our huge congratulations to the winners and finalists and want to thank all our Partners who submitted nominations. We had an exceptional, competitive pool of nominations to choose from this year, a testament to all the great work of our Partners and the success of their clients.

If you’re a winner and would like a badge graphic to announce your winner status, reach out to your Microsoft Advertising representative.

Company and Team Awards

Audience Excellence Award

Awarded to a team that exhibited excellence in their audience campaigns through strategy, optimization, and performance. We specifically looked at growth and adoption of products and features across the Microsoft Audience Network, as well as collaboration with Microsoft Advertising account teams to drive a successful strategy.

• Mindshare

Client Partnership of the Year

Awarded to a Partner and their client (direct advertiser) who exemplified the power of collaboration and working toward a shared goal with Microsoft Advertising. The client, partner, and Microsoft Advertising came together to drive innovation, revenue growth, and feature adoption across the Microsoft Search and Audience Networks.

• Tinuiti

Independent Partner of the Year

Awarded to an Elite Independent Partner that demonstrated effective engagement and true partnership with Microsoft across the Microsoft Search and Audience Networks to deliver success to their clients. This is a Partner that demonstrated a unified approach and advocated usage of Microsoft Advertising products and features, innovation, competitive differentiation, and customer value.

• Skai

Retail Team of the Year

This award recognizes a Partner who worked across the retail vertical. This award takes into consideration revenue, feature adoption, and overall partnership with Microsoft Advertising across the Microsoft Search and Audience Networks. A successful entry demonstrated industry knowledge and expertise, as well as consistent, high-quality marketing solutions to Retail and Consumer Goods customers.

• dentsu

Rising Star of the Year

Awarded to a Select Partner that demonstrated the most accelerated focus this past year with Microsoft Advertising across the Microsoft Search and Audience Networks in terms of revenue, feature adoption, and partnership and shows a strong future trajectory in these three areas.

• EXCLUSIVE Concepts

Social Impact Awards

This award subcategory includes the winners from the Community Response and Marketing with Purpose awards and highlights inspiring solutions and celebrates changemakers who drove purpose and action across these categories.

• GroupM – Community Response Award
• Mediabrands – Marketing with Purpose Award

Partner Awards

Agency Partner of the Year

Awarded to the Agency Partner who showed excellence in partnership with Microsoft Advertising across the board.

Canada

• Mindshare Canada

Latin America

• Raccoon.Monks

United States

• dentsu

Channel Partner of the Year

Awarded to the Channel Partner who showed excellence in partnership with Microsoft Advertising across the board.

• Tinuiti (Growth Media Division)

Supply Partner of the Year

Awarded to the Supply Partner who showed excellence in partnership with Microsoft Advertising across the board.

• System1

Microsoft Advertising is committed to our Partners and to shaping the digital ad marketplace of the future. Following the acquisition of Xandr, we’ve been busy at work integrating our business, products, and working on how to unlock the tremendous opportunity we can provide for our Partners.

While that work is still in progress, we’ve decided to postpone our annual Partner Summit, Elevate. Our Global Partner Awards will still be announced in May with all the celebration and recognition you’ve come to expect.

Congratulations to our winners in Americas. Learn more about our Asia Pacific and Europe winners in their regional blogs and about the Microsoft Advertising Partner Program. Don’t forget to follow #MSFTAdsPartner online.