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Performance Max open beta and other updates for August

August 01, 2023
Smiling person using a laptop at home.

Welcome to the August edition of the Microsoft Advertising product roundup. This past month we celebrated our partners, but now we have some key product updates to recap and share. Let’s dive right in!

This month’s top story: Microsoft Advertising’s Performance Max now in open beta

Have you heard? We’ve now introduced Performance Max (PMAX), a new campaign type that perfects your creative and targeting combinations through automation. This is now in open beta for all advertisers worldwide.

Campaign types in Microsoft Advertising.

There are a few requirements you’ll need to set up your first PMAX campaign, such as making sure you have conversion signals. If you’re interested in trying PMAX for yourself, check out the blog above and reach out to your Microsoft Account Team or Support.

Change of plans to UET web insights rollout

We also have an important update from a previous blog as our plans have changed. The original plan was to automatically roll this feature out to advertisers using UET starting on Monday July 17, 2023 (with options to opt-out if desired).
Given that we want to gather more user feedback, we’ll first pilot this directly in Microsoft Advertising online as a beta for advertisers to manually self opt-in. This self opt-in experience will become available starting on Tuesday July 25, 2023, to all advertisers. Auto-enablement of this feature will happen at a later undetermined time based on the success of the pilot.

Interested in enabling UET Insights?

Access your UET dashboard by navigating to Tools > UET tag and then select the relevant tag on the left navigation bar. In the header summary bar, hover over the “UET Insights” setting and select the pencil icon. From the pop-up (see image), toggle on UET Insights Enabled and select “Save.” If you want to enable UET Insights for multiple tags, access the “All Tags” page, select the relevant tags, and choose “Enable Insights.”

Enable and disable UET Insights easily from the Microsoft Advertising platform.

Code-free conversions for Smart Campaigns accounts

Now generally available worldwide, all Microsoft Advertising Smart Campaigns have the option to set up code-free conversion goals! Instead of manually adding a code snippet to your site, simply select the relevant buttons and leverage conversion tracking in minutes.

To enable this, check the Enable Microsoft Clarity box in the goal setup workflow. In addition to conversion tracking, you’ll also enable the free Microsoft Clarity insights. With this, you’ll be able to better understand post-click user behavior and engagement on your landing page such as session recordings, instant heatmaps, and a powerful analysis dashboard.

Microsoft Audience Ads will be available in another 58 markets/regions

Finally, we’re continually tapping into more markets in Microsoft Advertising, and we’re excited to share several more where Microsoft Audience Ads will now be available, starting in mid-August:

The Americas: Anguilla, Antigua and Barbuda, Barbados, Belize, Bermuda, British Virgin Islands, Greenland, Grenada, Guadeloupe, Jamaica, Saint Kitts and Nevis, Saint Lucia, Saint Pierre and Miquelon, Saint Vincent and the Grenadines, Suriname, Turks and Caicos Islands, United States Virgin Islands.

Asia-Pacific: American Samoa, Christmas Island, Cocos (Keeling) Islands, Cook Islands, Macau, Marshall Islands, Nauru, Niue, Norfolk Island, Northern Mariana Islands, Palau, Pitcairn Islands, Samoa, Tokelau, Tonga, Tuvalu, Vanuatu, Wallis and Futuna.

Africa: Benin, Botswana, Burkina Faso, Cameroon, Central African Republic, Comoros, Cote d’Ivoire, Djibouti, Eritrea, Faroe Islands, Gabon, Gibraltar, Guinea-Bissau, Mayotte, Niger, Republic of Congo, Rwanda, Senegal, Sierra Leone, Somalia, Tunisia, Uganda, Zambia.
That’s all for August—We’ll see you back here on September 5 after the Labor Day holiday in the US with another recap. Take care everyone!

Help us improve Microsoft Advertising

Your comments and feedback are integral to shape and improve our product. You can use the Microsoft Advertising Feedback portalin-product feedbackTwitter, or Instagram, and as always, contact Support.


  • Kevin Salat


    Kevin Salat

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Two smiling people using a laptop.