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Microsoft Advertising Blog

Roger Dunn

Roger Dunn

CONSULTANT, RETAIL MEDIA & AI COMMERCE

Roger is the author of The AI Commerce Brief, a LinkedIn 'Top Voice,' and a RETHINK Retail. Top Expert for three consecutive years. His accolades include serving as Jury President for The Drum's inaugural Commerce Media Awards and has been recognised as 'Retail Media Leader of the Year' at both the REmade and P2PI Awards. With roles at Diageo, CitrusAd, Criteo and WPP alongside advisory positions with the IAB Retail Media Council and the WFA Global Retail Media Taskforce. So, let’s jump straight in and discuss AI and Agentic Commerce.